Experienced sales leader with 21 Years in the IT and Print IndustryAs a dedicated and high-achieving manager, I have accumulated 21 years of experience in the IT and Print industry. My leadership style is target-driven, and I have a proven track record in both B2B (business-to-business) and B2C (business-to-consumer) direct and channel strategies. Here are some key aspects of my expertise:1. Sales Growth Leadership: I have successfully directed sales growth across various channels and sales teams. Whether it’s direct sales or channel-based strategies, I am adept at driving revenue and profit.2. Multi-Tiered Channel Frameworks: My strength lies in strategising, building, and managing multi-tiered channel frameworks. These frameworks enable efficient distribution and maximise market reach.3. Go-to-Market Strategies: I excel in developing effective go-to-market strategies. From identifying target audiences to positioning products, I ensure successful market entry.4. Holistic Approach: My experience spans diverse areas, including business development, team management, relationship building, and operational improvement. This holistic perspective contributes to organizational success.5. Unique Perspective: Having worked in both large corporations and small businesses, I bring a unique perspective to sales and marketing strategy. This perspective has been instrumental in propelling organisations to new heights.