Kathryn Choy Email & Phone Number

San Francisco, California, United States

-Product development for the Women’s and Girl Seamless category. -Manages development of seamless performance Tops, Bottoms, Bras, and Outerwear.

Petaluma, CA

• Development of soft goods with the design team to create successful pack/vest/belt fit,construction, and cost on new and carryover styles from initial concept to production.-Product Developer for the ISPO 2022 Award.
• Collaborate with design in the development of hardgoods color, material, finish, and graphics on new, SMU, and carryover product styles of bottles, caps, and drinkware.
• Collaborate with design and product management to develop new styles and SMU’s.
• Leader in the trend and development research for hardgoods color, material, finish with suppliers providing new decoration techniques for future seasons.
• Manage proto development with suppliers; identify, test, and address key issues and challenges in soft goods build with internal teams to deliver the desired product.
• Soft goods factory costing and negotiation and cost engineering to meet margin goals.

Petaluma, California

Petaluma, California

San Francisco Bay Area

• Conducted market research and trend analysis to design new silhouettes, accessories, embroideries, embellishments, and screen prints with internal teams and factory.
• Collaborated with technical design in fit sessions to direct and finalize fit for production.
• Executed lap dip development of color standards and development of custom prints.
• Established a new line review process using Illustrator CADs and PLM.
• Helped create mood/trend boards and color stories for future season concepts.
• Aided in development and ran production management for the Girl’s sportswear department; Picked color standards, re-engineering prints for production, strike off and lab dip approvals, organizing production fabric.

San Francisco Bay Area

Honolulu, HI

• Conducted market research and trend analysis to help develop the new season’s themes, colorways, prints, fabrication, silhouettes, and the direction of original prints and patterns.
• Translated Senior Designer's sketches, into Illustrator CAD's for line planning/review.
• Managed tech packs for over 250 styles across 5 seasons while working with suppliers to ensure product design, production deadlines, and quality goals were achieved.
• Designed styles for the Women’s and License Product 2016 line and the uniforms division.
• Supported Technical Designer in fittings, construction issues, trim details, and garment spec’ing.
• Collaborated with e-commerce to maintain wholesale B2B ecommerce platforms.

Honolulu, HI

• Aided in selecting fabrics, colorways, prints, and silhouettes for the new season styles.
• Organized and prepared for the Japan 2013 Trade show line sheet and look book.
• Prepared fabric for manufacturers, assisted in manufacturing and creating samples, designed up-cycled accessories, and assisted in garment fittings.

Costa Mesa

• Participated in retail merchandising including set-up of window displays and retail floor sets at Rip Curl’s flagship stores.
• Created new and product fill vendor purchase orders for retail Rip Curl stores.
• Conducted market research of competitive brand products, supported sales presentations for weekly retail sales meetings, cross referenced orders for the e-commerce department, and assisted men’s buyer in selecting.