Kathryn Choy Email & Phone Number

San Francisco, California, United States

-Product development for the Women’s and Girl Seamless category. -Manages development of seamless performance Tops, Bottoms, Bras, and Outerwear.

Petaluma, Ca

•Development of soft goods with the design team to create successful pack/vest/belt fit,construction, and cost on new and carryover styles from initial concept to production.-Product Developer for the ISPO 2022 Award winning Powderhound 12 with the Snow Shield material, Therminator Harness, and other new features. •Collaborate with design in the development of hardgoods color, material, finish, and graphics on new, SMU, and carryover product styles of bottles, caps, and drinkware.•Collaborate with design and product management to develop new styles and SMU’s.•Leader in the trend and development research for hardgoods color, material, finish with suppliers providing new decoration techniques for future seasons.•Manage proto development with suppliers; identify, test, and address key issues and challenges in soft goods build with internal teams to deliver the desired product.•Soft goods factory costing and negotiation and cost engineering to meet margin goals.•Lead the transition of the hardgoods product development to a new supplier as well as working with internal sourcing teams to set up a new soft goods product and supplier.•Travel to factories in Asia and suppliers in the US, for onsite development and trend research.

Petaluma, California

Petaluma, California

San Francisco Bay Area

•Conducted market research and trend analysis to design new silhouettes, accessories, embroideries, embellishments, and screen prints with internal teams and factory.•Collaborated with technical design in fit sessions to direct and finalize fit for production. •Executed lap dip development of color standards and development of custom prints.•Established a new line review process using Illustrator CADs and PLM.•Helped create mood/trend boards and color stories for future season concepts.•Aided in development and ran production management for the Girl’s sportswear department; Picked color standards, re-engineering prints for production, strike off and lab dip approvals, organizing production fabric, production fittings, and keeping to GTM deadlines.•Garment costing for each season’s styles to present to the sales department for review.

San Francisco Bay Area

Honolulu, Hi

•Conducted market research and trend analysis to help develop the new season’s themes, colorways, prints, fabrication, silhouettes, and the direction of original prints and patterns.•Translated Senior Designer's sketches, into Illustrator CAD's for line planning/review. •Managed tech packs for over 250 styles across 5 seasons while working with suppliers to ensure product design, production deadlines, and quality goals were achieved.•Designed styles for the Women’s and License Product 2016 line and the uniforms division.•Supported Technical Designer in fittings, construction issues, trim details, and garment spec’ing.•Collaborated with e-commerce to maintain wholesale B2B ecommerce platforms.

Honolulu, Hi

• Aided in selecting fabrics, colorways, prints, and silhouettes for the new season styles. • Organized and prepared for the Japan 2013 Trade show line sheet and look book. • Prepared fabric for manufacturers, assisted in manufacturing and creating samples, designed up-cycled accessories, and assisted in garment fittings.

Costa Mesa

•Participated in retail merchandising including set-up of window displays and retail floor sets at Rip Curl’s flagship stores. •Created new and product fill vendor purchase orders for retail Rip Curl stores.•Conducted market research of competitive brand products, supported sales presentations for weekly retail sales meetings, cross referenced orders for the e-commerce department, and assisted men’s buyer in selecting product color ways for dealers.