Jacob Strong Email & Phone Number

San Francisco, CA, US

San Francisco, California, US

CleverTap is a leading mobile marketing platform that enables marketers and growth teams to understand, segment, and engage their users for increased retention, customer lifetime value, and campaign ROI.

San Francisco, CA, US

Reported to Sr. VP of Client Services to deliver value to customers throughout their journey, develop and coach team, build customer success processes and change management initiatives to improve department efficiency and results.AppsFlyer is a mobile marketing analytics platform (MMP) enabling customers to maximize return on ad spend (ROAS) by making.

San Francisco, CA, US

San Francisco, CA, US

Chicago, IL, US

• Reported to VP of Client Services, responsible for customer revenue growth and retention through solution delivery, campaign optimization, and product value by delivering three main offerings: CRM SaaS technology.
• Strategic and operational ownership for self-serve and full-serve client programs spanning four office regions and multi-discipline teams including strategy, creative, and professional services.
• Create and staff successful retainer contracts, forecast and measure ongoing P&L, and identify top and bottom line optimization opportunities.
• Utilize customer satisfaction scores and document critical processes, project postmortems, and industry benchmarks to put scalable initiatives in place to improve the customer experience across the region.Client.
• Initiate customer growth plans through the implementation of strategic lifecycle management roadmaps, establishing contact frequency, and driving revenue for their business.
• Participate in pipeline management and partner with sales to tackle pre-sales RFP projects, in-person pitches, and with marketing to create published customer success stories.Team Growth:

Chicago, IL, US

• Directed all aspects of global operations for key Enterprise accounts for annual budgets exceeding $2M (excludes paid media). Created client success plans aligned with business desired outcomes. Key ownership included:
• Conducted in-person monthly and quarterly executive business reviews with client leadership teams to review objectives, report on progress, and revisit annual program goals and new initiatives to roll out in the.
• Lead multi-disciplined operation teams to achieve program results and solution delivery across Engineering, Creative, Web Production, Analytics, Strategy and Quality Assurance.
• Example projects include database migrations and onboarding, database audits, the creation of CRM marketing calendar, contact strategy, email design/responsive template creation, production, landing page design.

Chicago, IL, US

• Account operations owner responsible for executing the daily mailing calendar, production, deployment, and creative and technical projects for premier full-service clients. Important endeavors for role included:
• Account and Project Management working in collaboration with Sr. Account Manager to perform the following activities: business requirement documentation, reporting and analysis of all CRM touch-points including.
• Subject matter expert for SaaS CRM Product suite.
• Triaged issues and consulted self-serve clients to achieve tasks (upload data, deploy message) and complete complex multi-touch messaging programs using customer recency, engagement, and product purchase history for.
• Retained and expanded accounts by generating revenue through consultative selling, outstanding client service, and cultivating strong relationships.

San Diego, CA, US

• Responsible for Account and Project Management while working in collaboration with full service marketing teams to provide the following disciplines: search engine marketing (SEM: paid & organic), media buying, lead.
• Forecasting, budgeting, and management of monthly advertising spend and weekly reporting to clients and internal leadership for active paid campaigns and organic SERP ranking results.
• Owned execution of Search Engine Marketing (SEM) projects working with Copywriters and Paid Media teams to create website content for improved SERP ranking and optimized conversion.
• Responsible for delivery of project documentation and campaign reporting to partners and clients (Statement of Work, Project Plan, Creative Brief, Sitemap, Functional Specification, Status Reports) as outlined by.
• Project managed web development projects that include discovery, proposal and launch of content managed websites and e-commerce reservation portals.
• Created business requirement documentation for campaign analytics (Google Analytics & Adobe Omniture) for website tagging, testing, and go live.

San Diego, CA, US

• Operated and managed the agency owned advertiser relationships and websites for University of Phoenix, Argosy University, and The Art Institute Campuses working directly with agency founder.
• Managed large portion of agency’s incoming revenue by generating new student leads as a publisher and selling the marketing qualified leads to Universities
• Negotiated cost per lead with University Marketing departments and managed lead mix to optimize quality and ROI for agency.
• Boosted Art Institute client roster by 33% mainly through word of mouth business development as a result of generating higher quality leads through a combination of organic & paid search, display CPM engagements, and.

San Diego, CA, US

Presented to leadership team results of data analysis with recommendations to improve website conversion rates by 20%+ and revenue by 10% using historical Omniture performance data.

Post-Baccalaureate, Berkeley Marketing Analytics - Strategies To Optimize Roi

Bachelors, Business Administration (Marketing)