Lambpro is my limited company through which I can offer resource for specific projects. I have undertaken work supporting Harding & Yorke in the delivery of new empathy related propositions and in the implementation of new cloud based IT services.Lambpro Limited has associate agreements in place with Aerice, Infocene and FusionExperienceLambpro is not trading currently as employed by BASF.

Responsible for the delivery of new and improved capabilities to a portfolio of customer related platforms and applications including salesforce.com, CMS and Mobile apps. Shaping agile adoption. Supporting on digital & IT strategy.

Norwich Mustard is a Community Co-op. As Directors we are seeking to ensure the heritage link between mustard production and the City of Norwich is retained and promoted. We have established the Norwich Mustard brand which is now sold in increasing numbers of outlets across the county. We will focus on how to develop and strengthen the bonds further with other initiatives.

• Manage consulting engagements for clients in the Digital Marketing & Social Media space• Gain understanding of client business requirements and suggest innovative solutions to match• Recommend interactive marketing programs in the area of digital and social media to achieve client’s strategic intents: awareness, connect, engagement, acquisition, retention etc.• Perform gap analysis on client’s current interactive marketing efforts in wake of client’s strategic requirements and provide recommendations on implementation roadmap• Recommend monetization initiatives through advertising or content selling• Collaborate with analytics team and aid in planning interactive marketing analytics roadmap• Collaborate with user experience and usability team and aid in planning interactive marketing roadmap• Collaborate with Web teams and aid in identifying solutions as needed• Maintain a good understanding of key marketing processes like Marketing Campaign Management, Marketing Resource Management, Marketing Performance ManagementI have a number of major client engagements with TCS supporting multi-million pound programmes, developing new leading digital experiences on social, mobile, digital and self-service channels.

• Established a new London-based strategy & measurement practice to support Syncapse’s European and Asian clients. Recruited and then led a team of three to deliver insights, planning, and served as a vital bridge between Syncapse Measurement Scientists and Clients.• Focused on supporting delivery of ROI in client Social Media spend by utilising Syncapse Social Media Platform and applying good quantitative disciplines in performance management.• Also led input into client tenders and strategy development from a measurement perspective.• Recommended a new social media strategy for a major UK beer brand which saw their performance improve by over 300%

• Worked with global clients to provide the benefits of empathy measurement as lead indicators for growth in profits (2010 clients include Lloyds banking Group, Barclays Wealth Management, Axa, NHS)• Responsible for developing new partnerships. Worked with the Fusion Experience management consultancy business and created new empathy-related products and services for the digital space working with their Customer Experience Practice Head. • Developed key business partnerships with other leading technology (Datix, ServiceTick, Globalpark) and strategic partners (Aerice Consulting) to increase the reach of ‘empathy measures’ within the UK market, expected revenues in excess of £1m in first 18 months. • Developed the world’s first empathy measure propositions for digital customer channels and a new ‘early warning system’ based on feelings-based lead-indictors for identifying emerging risks to corporate clients & the NHS which is being trialled in two NHS Trusts• Managed the internal transition from legacy systems to new Google Cloud platform – Apps, Gmail, collaboration tools and ZoHo CRM, generating cost savings and significant performance improvements for our distributed workforce.

• Responsible for strategic direction, enhancement and day-to-day management and financial performance of insurance, investment and professional services division products, focused on maximising product revenues and profitability. Achieved aggressive revenue targets of c£9m in 2008-9 in a declining market. Increased profitability significantly over previous year.• Provided support to Account Managers on larger bids to clients and in client problem resolution.• Led product team of 5, assisting senior leadership in producing product category strategies to help deliver four-year plan. Responsible for communicating strategy to clients.• Pivotal role in setting product pricing in conjunction with finance and sales.• Sponsorship of 2008 transition programme, closing Dudley & Thatcham operations and integrating operation into remaining locations.• Launch of new transactional web-based Business Information portal for Insurers – year 1 revenues £200K planned rise to £600K in year 2.

• • Start-up team member for Norwich Union Data Company team, leading the development of propositions, commercialising corporate data assets.• Instrumental in developing ‘Proposition Development Framework’ to ensure new opportunities underwent the appropriate assessment and rigour of business planning.• Personally developed strong business cases, including financial modelling for various market scenarios. • Pioneered development of flood risk rating propositions to other insurers and to the property market, from concept and business case to operations, sales and delivery over 2 years. Delivered c£1m revenue targets in 2007, and a pipeline of business >£2m, with margins in excess of 60%.• Heavily involved in creating new propositions from emerging telematics data for sale to both private and public sectors. Big Data before the term was coined by IBM. The initial pilot activity generated c£300K revenue.• Innovatively developed marketing launch plans, from creation of ‘opted in’ marketing lists to creatives for B2B direct marketing campaign.• Successfully implemented Customer Relationship Management (CRM) system to support NU Dataservice operation.

• Determining the overall bid value Norwich Union were prepared to offer for a brokers’ business. • Proactively delivered consumer tailored propositions and service levels during transition from intermediary to direct channel, analysing brokers’ portfolio and identifying significant customer groupings to match propositions. Upwards of 30acquisitions in 2 years.• Adopted ‘test and learn’ approach to maximise customer retention, treating each acquisition as a separate ‘campaign’ to find the optimal approach.• Consistently ensured operational teams were properly briefed on different requirements of specific customer groups.• Instigated customer-listening programme encouraging senior managers and supporting operational teams to visit real customers to understand their views of business communications, products and services.

• Accountable for establishing business-wide processes to support multi-channel direct marketing campaigns and eCRM for Norwich Union Wealth Management (NUWM), an online share-dealing, supermarket of funds, online life insurance business invested in significantly prior to ‘dotcom bubble’ bursting.• Delivered regular email marketing campaigns in support of product marketing teams, using best practice campaign management disciplines.• Initiated first trigger-based marketing campaigns at NU based on data collected from web infrastructure and customer usage. • Designed infrastructure to allow new NUWM business to exploit existing database, ensuring online and offline teams could identify the different customer groups, removing need for £2m of investment, planned by PwC team. Recognised by award from CEO.• Guest speaker at CRM conference in Florida, promoting the value of strong campaign management disciplines for Protagona Inc, the campaign management toolset provider.

• Led the team delivering direct marketing campaigns from corporate marketing database covering three business units and four brands, including e-campaigns though the norwichunion.com business. • Successfully gained buy-in from marketers for database marketing and intelligent use of customer data to improve overall efficiency of campaigns. • Closely worked with team of SAS analysts to exploit propensity-modelling capability to further improve targeting of campaigns, driving increase in return on marketing investment.• Created rules for marketing engagement and contact strategy to optimise overall marketing effectiveness to all brands using the database.

• Delivered first Single Customer View project (MIDAS), including organisation and facilitation of business solution design workshops; marketing processes covering campaign management and data selection; managing project budget >£6m; training of new software tools as well as 'cultural change/customer' training working with Professor Merlin Stone. Project paid back in year 2.• Re-engineered sales division, involving closing offices, opening new ones and launch of new direct sales force.• Managed launch of new Private Medical Insurance products and introduced quality accreditation to ISO9001.