Role involves designing and ensuring the end to end implementation of Digital Analytics and Multi Touch Attribution framework - a leading platform that provides advertisers real-time optimization solutions across all digital and addressable marketing channels.Competently handling client relationships in building efficient data and digital marketing strategies across fortune 500 companies in the era of Data privacy and Walled Gardens.Leading a team of Statistical analysts, and… Show more Role involves designing and ensuring the end to end implementation of Digital Analytics and Multi Touch Attribution framework - a leading platform that provides advertisers real-time optimization solutions across all digital and addressable marketing channels.Competently handling client relationships in building efficient data and digital marketing strategies across fortune 500 companies in the era of Data privacy and Walled Gardens.Leading a team of Statistical analysts, and working with software developers, Big data engineers in building the Unified Customer Attribution platform that helped Fortune 500 companies building efficient marketing strategies - enabling real-time optimization of all marketing touchpoints to generate measurable value in the form of incremental sales and profit. Show less

Building the roadmap and implementing the modelling framework for Multi Touch Attribution solutions.Writing codes in different analytical software – SAS, R, Redshift SQL, leveraging latest Machine Learning techniques and implementing them in Distributed Computing language like Scala, with the help of Big Data Engineers.Working in cloud based environments like AWS in transferring and collecting client’s data and integrating them into modelling frameworkBuilding design and… Show more Building the roadmap and implementing the modelling framework for Multi Touch Attribution solutions.Writing codes in different analytical software – SAS, R, Redshift SQL, leveraging latest Machine Learning techniques and implementing them in Distributed Computing language like Scala, with the help of Big Data Engineers.Working in cloud based environments like AWS in transferring and collecting client’s data and integrating them into modelling frameworkBuilding design and writing scripts in different languages to support highly customized client requests on different analytical and media implementation use cases – Customer Segmentation, Investment Optimization and Simulations, Frequency capping on Audience based targeting, and next best media actions. Show less

Role involved supporting Statistics & Programming teams for Analysis & Reporting studies using SAS