Subhash Mukherjee Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Spearhead the expansion of Disney Consumer Products into the Fast-Moving Consumer Goods market. Focus on building dominant positions in key sub-categories, spanning from snacks to personal care. Leverage a team of product design and marketing experts to develop long-term growth strategies that ensure continuous market share gains.

Gurugram, Haryana, India

Driving MAGGI's business through campaign management, trade initiatives, consumer promotions & retain and win key markets in India.

Gurgaon, India

Branding & operationally contributing to the largest Instant noodles brand of India - Maggi Noodles & Light Meal portfolio.•Worked on consumer & trade promotional events to contribute to the top line numbers.•Constantly working on innovative packaging solutions with smart action plans.•Managing Point of sales, it's effectiveness & deployment.•Managing expenses, strategies, marketing briefs & driving execution with accuracy while keeping the marketing calendar in mind.•Managing artwork for light meals portfolio & ensuring creative integration along with the right information that our consumers will need to make that purchase.•Effective understanding of the internal core systems to ensure timely & accurate plan of action to deliver on consumer's needs.I have also worked on Maggi sauces & Munch.•One of the best innovative solutions of mine were a tactical one, Pack of 4 Pichkoo clubbed in 1 unit, to have an edge over its competition.•One of my favourite New Product Launch was of Maggi Chatpata Sauce which is now gaining great numbers & salience.

Delhi

BTL planning and implementation, marketing analysis with respect to ROI, orders, new user & penetration in NCR & newly launched areas, coordinating with various internal, Central & external stakeholders for various activities. Deep dive into growth - area wise, activity wise and understand customer experiences & their requirements. Demand shaping using cuisine led campaigns and offer led campaigns.Extensive use of data and local Intel to craft segments & promo.Unfolding Internet Industry secrets | Understanding wallet growth pattern of hungry folks | Help shifting demand from competition | Learning various ROI metrics GTM Strategy | Sculpting Food & beverage Industry

Delhi Area, India

Handled ATL & BTL brand campaigns of TOI Delhi & NCR region. ATL & BTL brand campaign planning & end to end execution.Conceptualization, ideation, brain storming & implementation with Brand Managers.Micro level study of the competition and their marketing campaigns. Drive communication via various medium for effective deliverables delivery.Deep dive into TOI's product study, brand campaign study and reports for further analysis.Region: Delhi NCR

Mumbai Area, India

As a marketing Intern I learnt to understand and gauge various promotional, marketing and PR needs of the Key account clients.Surveyed various Brand Managers and their thought process for further marketing techniques.Understood and aggregated revenue potential for Out-of-home for Times of India and created a GTM strategy towards Events & Activations.Analyzed and recommended the integration of Standard Hoarding with the upcoming Digital initiation.Result:Formulation of another division in Times as the Events and Activations.

12Th, Business/Commerce, General

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Activities and Societies: Boosted the Alumni Committee, Placement Coordinator, Marketing Club Head.Actively participated & led various.

Bachelor'S Degree, Bachelor In Computer Applications

10Th, Business/Commerce, General