Product Marketing Manager
Current- Revamped product strategy for 3 products (auto insurance, credit cards, games) by leading market research and competitive audits; partnered with design, engineering, and business teams to refine roadmaps.- Increased user traffic for credit cards and auto insurance products by developing new integrated content across in-app feed- Collaborated with cross-functional teams across the US and Malaysia to design, position, and launch a new AI driven budgeting tool- Conducted user interviews to enhance the credit card shopping experience, aimed at decreasing drop-offa by redesigning product discovery and personalizing recommendations.- Developed a strategic initiative to optimize B2B and B2B2C sales using statistical analysis to identify trends; initiative would drive 30% increase in revenue for the enterprise business