Sue Thomas

Sue Thomas Email and Phone Number

Director at Bridge the Gap Research Ltd @
Sue Thomas's Location
United Kingdom, United Kingdom
Sue Thomas's Contact Details

Sue Thomas work email

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n/a

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About Sue Thomas

An experienced User and Customer Insight professional with B2B, B2C and digital experience for major household brands including The Economist and Prudential. Experience of working in agile digital environments ensuring user needs are central to business decision making. A passion for understanding customer motivations and behaviours through both qualitative and quantitative research.

Sue Thomas's Current Company Details
Bridge the Gap Research Ltd

Bridge The Gap Research Ltd

Director at Bridge the Gap Research Ltd
Sue Thomas Work Experience Details
  • Bridge The Gap Research Ltd
    Director
    Bridge The Gap Research Ltd Aug 2018 - Present
    Harpenden, England, United Kingdom
    Recent experience as a User Researcher with The Economist responsible for designing, conducting and collaborating on both tactical and strategic studiesExpertise in a wide spectrum of initiatives including discovery (personas, NPD, brand relationship) and usability research (in-life journeys and communications)
  • Prudential Uk
    Research Manager
    Prudential Uk Jul 2010 - Jun 2018
    Responsible for a variety of both qualitative and quantitative research projects covering marketing communications, proposition development and also advertising with both consumers and advisersConducted an attitude and behavioural segmentation leading to greater understanding and targeting of communications for the different segmentsTested new communications for customers with small pension pots which led to a 40% response rate - significantly higher than the norm of 5-10%Represented Prudential on several multi-company projects including the pensions dashboard with the Association of British Insurers and Pensions Value for Money research for the Independent Governance CommitteesSet up first customer satisfaction and NPS survey which is used extensively throughout the business to drive service improvements. Research identified improvements leading to NPS increasing from -3 to +9 over a three year period
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  • Prudential Uk
    Head Of Primary Research
    Prudential Uk Apr 2009 - Jun 2010
    London, United Kingdom
    Responsible for identifying and supporting all market research undertaken by Prudential UK including leading a team of 8 researchers and managing a budget of over £1 millionThe department was responsible for approximately 50 projects per year covering ad-hoc and continuous research including: proposition research, brand tracking, customer satisfaction, adviser research, literature testing, ethnographics and segmentation
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  • Prudential Uk
    Head Of Primary And Secondary Research
    Prudential Uk May 2007 - May 2009
    London, United Kingdom
    Responsible for all the primary and secondary research that Prudential conducted including managing a team of 12 researchers and a budget of over £1.5 million
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  • Prudential Uk
    Intermediated Channels And Consumer Research Manager
    Prudential Uk Dec 2003 - Apr 2007
    London, United Kingdom
    Hands on market research manager running a variety of both qualitative and quantitative research with both consumers and advisers
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  • Bridge The Gap
    Director
    Bridge The Gap Apr 2001 - Nov 2003
    Harpenden, Hertfordshire
    Own market research consultancy conducting both qualitative and quantitative research for such clients as Saatchi and Saatchi, Littlewoods Gaming, Consolidated Communications
  • Camelot Lottery
    Research Manager
    Camelot Lottery Aug 1994 - Mar 2001
    Rickmansworth, Hertfordshire
    Created and launched Camelot's market research department covering consumer, trade and corporate research

Sue Thomas Education Details

Frequently Asked Questions about Sue Thomas

What company does Sue Thomas work for?

Sue Thomas works for Bridge The Gap Research Ltd

What is Sue Thomas's role at the current company?

Sue Thomas's current role is Director at Bridge the Gap Research Ltd.

What is Sue Thomas's email address?

Sue Thomas's email address is su****@****ott.com

What is Sue Thomas's direct phone number?

Sue Thomas's direct phone number is 301-380*****

What schools did Sue Thomas attend?

Sue Thomas attended Lancaster University.

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