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Sydney, Australia

Queensland, Australia

Desygner is a startup that provides a graphic design tool for non-designers. As I joined Desygner on their launching, I had the opportunity to work in all Marketing related matters. - Develop and lead digital marketing strategies and sales activities reaching over 2 million users worldwide, from the launch of the App in Dec 2015 to April 2018.- Produce content and manage social media platforms increasing the social media presence in 87.5% within two years.- Contribute to the sales pipeline by generating high-quality marketing leads.- Increased users in 20% with the Brazilian market and subsequently became the industry leader in Brazil surpassing Australia. - Building and maintaining customer and vendor relationships ensuring quality services were delivered in a timely manner. - Increase lead generation numbers through Inbound and Content Marketing.- Integrate, create and execute communication strategies to grow business and ROI.- Develop a variety of advertising campaigns for different audiences.- Optimise website and content for SEO.- Responsible for leading a team of up to six interns from multiple backgrounds to support content creation. - Implement market research and analyse data, trends and generate insights.

- Support the marketing team during forecast reviews, budget processes, and brand planning- Develop marketing strategy and execute marketing campaigns, market research and analysis to enhance sales and ROI.- Manage primary research projects from initial briefing stage, through to questionnaire design, developing consumer insights and the narrative that goes with these.- Ensure all projects follow set standards and comply with legal requirements and local approvals for global projects.- Present research findings and data analysis to relevant stakeholders in the business.- Development and lead a study for the Female Health Business Unit to understand the female habits for contraception which resulted in the line extension for the Yaz and Yasmin brands.- Effectively launched Yaz 24+4 and Yasmin 21+7 products increasing sales of Yaz family brand by 23% and Yasmin family brand by 17% within the first year.- Develop and undertake integrated analysis related to the market and products of Pharma with a focus on Established Products and Trade Marketing.- Perform ad hoc analysis based on secondary data from sources such as IMS PMB, IMS DDD, IMS MDTR, Close-Up, and Audit.- Prepare reports for management with data-driven recommendations and new process improvement opportunities.

Based at Merck & Co.Manage research projects throughout its life cycle. Undertake market research and analysis to forecast market projections and trends. Elaborate and monitor strategic results indicators for marketing action plans.Perform data collection via audits and analysis of results. Conduct ad hoc research with the Research Institutes, preparation of briefings, field monitoring and presentation of results.

Create online and offline communication material.Brief and negotiate with suppliers, contractors, creative agencies, hotels and event organisers.Control budgets, quotes, and payments.Actively participate in the implementation of brand and product campaigns.Plan, execute and organise of events such as training, courses, management meetings, and national or international conventions.Manage the e-learning platform by identifying gaps, monitoring and reporting necessary changes and updating content.

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