Sue Rooks Email & Phone Number

Vernon, British Columbia, Canada

Managing the website development and online marketing strategies for Okanagan business clients of all sizes and across all industries. Assisting clients to increase market share through effective web content, targetted search engine marketing, and creative, dynamic social media campaigns.

Vernon, Bc

The Vernon Jubilee Hospital Physician Society is a non-profit association of physicians working with the B.C. Interior Health Authority, BC’s Ministry of Health, Doctors of BC and the public to improve patient care. I supported the work of the VJHPS Board with project management and communications.

Lake Country, Bc

Input invoices into SAGE300 accounting system, prepared batches and print cheques, reviewed expense claims, reconciled credit card receipts and payments, communicated with suppliers on invoicing issues, recommended and implemented process improvements, investigated and resolved tax discrepancies, and responded to customer requests quickly and effectively. Tracked winery sales, wine warehouse inventory across province, processed orders for agencies and restaurants, maintained vendor relationships, and worked closely with proprietors and Tasting Room staff to develop sales events.

University Of Pennsylvania, Philadelphia, Pa

Contributed to the mission of the Wharton School's Alternative Investments Initiative (AII) through marketing and communications strategies, designing and organizing conferences, developing web content and social media strategies, and collaboration on fundraising initiatives with Wharton External Affairs and Wharton student clubs. Managed the Initiative’s brand strategies, media relations, outreach materials, and social media presence. Planned and coordinated Initiative events, including the design and planning of annual conferences, Alumni and Awards dinners, working paper series, and academic symposia. Cultivated faculty, alumni, and external speakers for the Initiative’s programsAdministrative support for Faculty Director, engaging daily with alumni, industry practitioners, media, faculty. Oversight for budget and expenses

New York, Ny And Addis Ababa, Ethiopia

Designed and executed public affairs strategy for Oxfam’s Liaison Office to the African Union (Ethiopia) to influence continental policies and expand civil society partnerships. Senior media advisor for Oxfam’s climate change campaigns. Generated high-quality media coverage through sophisticated proactive, reactive media work. Collaborated with US and international climate organizations on joint communication products.Strategic media advisor for Oxfam global humanitarian campaigns for South Sudan, DRC, Mali, Somalia, and Syria, including risk management advisories, Q and As, briefing notes, releases. Developed network of journalists across Africa, DC and NY in print, TV, digital media. Worked with Oxfam digital engagement teams to grow profile across Africa, US and globally.

New York, Ny

Member of UN advocacy team overseeing public events, budgets, HR, communications. Oversaw budget development and financial reporting, and prepared and tracked human resources documentation.Executive Assistant to New York Head of Office, providing scheduling and correspondence support, coordinated her public engagements, wrote policy letters and speeches, arranged media interviews, organized public policy and campaigning events, managed logistics for visiting senior Oxfam executives, and designed and distributed public communication materials such as reports, press releases, flyers, daily outreach with UN and non-profit agencies.

New York, Ny

Communications Lead for launch of a 5-year, $2 billion EVERY ONE campaign in 44+ countries. Designed and managed production of internal and external communications (including media strategy and launch briefing paper, policy messaging, web content, digital marketing plans).Communications advisor on Save the Children delegation to the MDG Summit 2010: Co-chair of largest Summit public mobilization event. Organized large Sarajevo “Where Peace Begins” policy conference to impact education in conflict zones, including securing a Nobel Peace Prize Laureates’ op-ed and testimony video.Delivered daily political and legislative analysis summaries.Supported New York Head of Office, wrote policy letters and speeches, arranged media interviews, organized public policy and campaigning events, oversaw budget development and financial reporting.

Toronto, Canada Area

Designed and executed three years of public affairs strategies which included media engagement, policy influencing, public relations, and design and production of print, web and video collateral, specifically:• Increased the organization’s brand reputation through creation and high-level placement of media advisories and press releases; achieved year-over-year increases in front-section-placement news coverage by major Canadian media outlets. Expanded media contact database and detailed cross-analysis of media opportunities for specific program areas. Developed public relations campaign for CEO of organization utilizing national radio/TV, print, and panel presentations • Managed organization’s relationship with large Canadian PR agency and co-developed pitch strategies and public awareness campaigns to increase market share.• Increased web site traffic through innovative feature content on web and social media sites; uploaded news stories, reports, multimedia content, blog posts. Managed the migration of the national web site to Save the Children’s new international content management system platform. • Enhanced our public reputation as author and designer of two Annual Reports; engaged public figures and musicians to support our media campaigns, led media training for senior staff• Commissioned, wrote and directed seven evocative short videos during Kenya drought

Toronto, Canada Area

Oversaw the implementation of the College's five-year advancement strategy, including annual review of targets, on-time achievement of significant fundraising milestones, and quarterly budget reporting to senior management. Planned and directed bi-annual donor recognition and community events.

Toronto, Ontario, Canada

Assisted clients with developing their system architecture, training and rollout plans. Managed team of network engineers providing infrastructure upgrades and new installations. Managed P&L responsibility and generation of new business revenue. Technical advisor on numerous client software development engagements.

Toronto, Canada Area

Hired as a software programmer, then successfully completed IBM marketing and software engineering training. Team member on the account of a major Canadian telecommunications company, advising on the maintenance and upgrades of their mainframe software platform. Transferred to IBM US, where I consulted with numerous international clients, including a global Japanese electronics company and a European bank's US operation, implementing email networks for thousands of desktops users.