- Marketing for CodeChef, programming wing of Unacademy.- Executing campaigns for different CodeChef events like CWC, Long Challenges, and competitions like ICO.-Optimization of digital platforms as a medium for campaign launches and the balance between paid and organic sources. Using tools like Google Analytics, LinkedIn, Facebook, and Instagram Analytics. - Social media marketing for CodeChef and taking ownership of specific channels to increase user engagement.- Strategizing new campaigns and growth plans for CodeChef. -Identifying metrics on Acquisition, Activation, and retention to implement in marketing activities

- Understanding Visual Merchandising concepts.- Understanding Retail Key Performance Indicators like Average Transactional Value, Average Basket size, Footfalls/Conversion, Sell Through, Square foot sale per day etc-Driving weekend sales at Benetton.

- Identification and study of alternate channels of sourcing and partnerships- Increasing business to direct customer by sourcing data from various companies through strategic data partnerships. - Studying the various digital marketing platforms used by Rubique and analyzing the past performance of different campaigns.- Seeking partnerships with Financial Institutions for sales of Credit Decision engine.