Sukhman Arora Email & Phone Number

Gurugram, Hr, In

San Diego, Ca, Us

In alignment with our overarching brand objectives, I formulated robust Go-to-Market (GTM) strategies, meticulously crafted content and media plans, and orchestrated seamless digital product launches. By fostering close collaboration with global teams, I ensured the consistent rollout of brand communication campaigns across diverse markets, reinforcing our brand positioning and driving sustained engagement with our target audience.Strategised campaigns in elevating brand presence across digital channels. Notably, initiatives such as #wakeuptogood sleep and #awakenyourbest garnered substantial traction, resulting in a remarkable 75% share of voice within the sleep market space. These campaigns contributed to a 50% surge in brand search volumes, coupled with over 500k user engagements and a notable 30% enhancement in organic traffic.Spearheaded the successful launch of the brand's social media and influencer marketing campaigns, driving a remarkable threefold increase in followership. This surge in online engagement translated into a significant 15% uptick in organic leads, showcasing the tangible impact of our targeted digital strategies on audience acquisition and brand affinity.Championed initiatives to enhance user journeys by conducting comprehensive market insights studies. These efforts enabled us to streamline buyer journeys and optimize brand touchpoints across various digital platforms, including social media, live chat, and WhatsApp. As a result, we witnessed a notable 2% uplift in the consideration stage, indicative of improved consumer engagement and brand resonance.

San Diego, Ca, Us

My experience spans various facets of marketing, encompassing brand management, digital marketing, public relations (PR), and growth-oriented strategies. A key focus of my responsibilities involved devising and implementing brand strategies aimed at enhancing brand conversations and driving meaningful engagement with our target audience in the digital space.Collaborated closely with cross-functional teams to co-create digital and media strategies geared towards generating high-quality leads.I played an instrumental role in briefing both internal and external resource groups to design and execute marketing communication materials. By providing clear and concise guidance, I facilitated the development of compelling messaging and visuals that effectively communicated our brand values and resonated with our target audience.My support extended to both B2B and B2C teams, where I actively contributed to the ideation and execution of various marketing initiatives.

Kolkata, West Bengal, In

Conducted extensive consumer research, utilizing primary interviews and focus groups to gather valuable insights into consumer preferences and behaviors. Leveraging this data, played a key role in developing branding concepts that resonate with our target audience and effectively communicate the brand proposition.Have been responsible for creating and testing campaigns for brand communication, ensuring that our messaging is compelling and resonant across various marketing channels. Through rigorous testing and analysis, refined our campaigns to maximize their impact and effectiveness.

Creating compelling social media and advertising copies that effectively communicate brand messaging and drive consumer engagement. Designing campaign content that resonates with the target audience and aligns with brand objectives.Content creation for on-page and off-page SEO, social media management, and campaign design.

Mba - Master Of Business Administration

Bachelor'S Degree, Bachelor In Commerce(Honours)

Fundamental Course

High School

Product Management