Jenna Sullivan Email & Phone Number

Toronto, Ontario, Canada

• Oversee production design within the Studio for 200+ agency projects annually. Clients include Nestle, Labatt, ABI, Starbucks, Google.• Accountable for ensuring smooth sailing of the Studio department from project brief through execution, while ensuring creative integrity is maintained and quality of work produced.• Supports project briefing, resourcing, workback schedules, forecast planning and production lifecycle for team of 10+ internal and freelance designers.• Developed operational workflows, rituals, artifacts and templates to define scope and responsibilities within the department. • Develop process-driven collaboration with team of Project Managers, Client Service and Design Directors to ensure engagement at all stages of integrated marketing planning.• Support Business Development team with scoping new client work.Provide leadership to team of production designers and guidance throughout complicated projects. • Manage relationships with freelancers and supports external resources while optimizing for efficiencies to reduce turn-around times and cost.

Toronto, Ontario, Canada

• Support the day-to-day operations and logistics to run the agency, including system set up, process management, and playbook documentation, in collaboration with senior stakeholders within Operations and Finance• Optimize existing processes, develop system enhancements and support IT with ongoing sprint improvements• Seamlessly manage complex strategic projects through all phases, sprints, and milestones with a focus on delivering simple, concise, insightful solutions for all stakeholders• Developed and implemented integrated agency processes achieving North American optimization• Delivered data-driven solutions to business units to problem solve operational challenges efficiently and optimally• Authored and managed complex project plans efficiently demonstrating ability to engage with cross-functional teams (IT, Finance, HR, Creative, Operations, Client Service) and championing solutions for all stakeholders• Led training and implementation of Salesforce Lightning across NA business units. Excelled at distilling complex details into adapted agency behaviours through excellent communication and story-telling skills. Created SOP standardization across all NA units. Key stakeholder to the business building 30+ Salesforce dashboards to efficiently and optimally deliver insightful data for quick decision-making.

Toronto, Canada Area

Oversee plan development, execution and evaluation of Samsung Consumer Electronics and Appliance experiential (XM) portfolio. Build experiences that connect consumers to brand to drive awareness, likeability and sales.• Pitch, plan and execute large scale, national XM events for Samsung. Focus on seamless production, brand integration and fiscal management of $3MM annual budgets.• Engage internal and external stakeholders to execute flawless experiences for consumers, media and influencers. Collaborate with PR, advertising, digital and social stakeholders to deliver integrated campaigns. Focus on over-achieving program KPIs.• Strategic leadership overseeing a team of Field Managers and Coordinators. Lead by example. Collaborate to build trust and motivate team members.

Toronto, Canada Area

Client: Samsung

Toronto, Canada Area

Produced and managed content for BMO’s yearly top leaders conference (300+ attendees) at Disney Institute.• Worked closely with BMO event marketing team to align key messages and objectives across all conference content• Managed team of writers and designers from strategy conception to tactical production of 6 innovative PowerPoint presentations• Simultaneously built presentations while keeping VP’s and all key players informed of project status and expertly problem solving

Cayman Islands

Day-to-day lead of agency’s largest accounts with focus on strategic marketing, brand management and integrated campaigns. Rigorously provided guidance to clients on brand-building opportunities, while delivering multi-channel campaigns across digital, social, experiential and traditional advertising channels. Achievements include: • Pitched, won and developed comprehensive 3-year marketing strategy and integrated execution plan, budget and tactical calendar for Cayman Airways• Launched Health City brand through rigorous strategy development including brand look and feel, slogan, advertising concepts, voice and tone. Worked collaboratively with multiple international agency partners and helped grow patient consultations by 25% above first-year forecast. Project managed all print and advertising collateral and liaised with digital agency for brand consistency.• Helped bring the first-ever TEDx event to the Cayman Islands. Led creative development of TEDxSevenMileBeach focusing on communications, visual design and digital strategy. Achieved 300% online event viewership growth second year of event.• Delivering against defined business objectives, conceptualized and produced mobile responsive websites on-time and on-budget • Prepared briefs for team of internal and freelance designers, writers and developers and efficiently project-managed contracted vendors while establishing key relationships for the agency• Collaborated with internal leadership for proposal development and pitches, winning10+ projects/clients. Helped grow agency sports portfolio by 20% over 2-year period.• Direct reports: Intern and Marketing & Graphic Coordinator

Cayman Islands

Reporting to the CEO and Creative Director, developed and executed marketing and advertising strategy with focus on increased sales and brand awareness locally and internationally. • Develop and execute marketing and advertising strategy with focus on increased sales and brand awareness• Successfully launch Grand Opening of flagship retail boutique, while developing all marketing materials and communication pieces. Focus on PR campaign and proactively seeking promotional opportunities.• Create new brand strategy, and develop reflective communication elements• Create social media platform strategy with specific tactics to build international brand• Develop loyalty card rewards program, targeting repeat customers and brand building, offering daily benefits and perks to customers• Manage departmental staff, as well as external vendors, adhering to tight deadlines• Seasonal media buying both locally and internationally • Write and manage editorial content for website and all social media outlets, including e-newsletter, Facebook, Twitter, Pinterest and Blog • Directly interface and manage relationships with suppliers and internal project teams to support the execution of program deliverables through detail-oriented approach, including PR opportunities• Create yearly marketing budget tracking system • Facilitate and lead brainstorming sessions with management, defining marketing objectives

Toronto

Assisted in managing and executing BMO’s largest portfolio of sponsorships. • Supported sponsorship team in daily management of Toronto FC, Toronto Maple Leafs and Toronto Raptors sponsorships• Participated in launch and execution of $5 million national soccer grassroots marketing program – BMO Team of the Week – generating over 34 million impressions, increasing BMO’s awareness levels • Part of team who managed $10 million annual marketing budget across campaigns, while successfully meeting targets• Collaborated daily with internal support service groups (Digital, Legal, Media/Communications, Provincial Marketing Teams), clients, external agencies and vendors• Coordinated content, advertising and technical requirements for 60+ events annually while managing time and budget parameters• Prepared marketing presentations for internal and external stakeholders highlighting key statistics and program achievements

Toronto

Supported Events team in execution of national events and sponsorship management. • Participated in planning and execution of Sears Stars on Ice and LG Fashion Week with focus on promotional, ticketing and sponsorship • Collaborated with team to manage national grassroots marketing program for Sears Stars on Ice utilizing strong organizational, communication skills• Planned media event with athletes, TV, trade media and sponsors, resulting in coverage and promotion of tour to target audience• Assisted managed nation wide grassroots marketing program by utilizing strong organizational, communication and strategic marketing skills

Post Graduate Diploma, Sport And Event Marketing Post-Graduate Program

Honours Bachelor Of Commerce, Marketing