Project Title: Identification and understanding of major customer segment of ‘Speed’ fuel and improvement in its sales in retail outlets of BPCLProject Brief:• The project was driven by extensive market research aimed at analysing the consumer behaviour towards ‘Speed’ fuel and its target customer segments • The project also examined the awareness levels of lost and potential customers and suggested recommendations to enhance the sales of ‘Speed’ and its brand… Show more Project Title: Identification and understanding of major customer segment of ‘Speed’ fuel and improvement in its sales in retail outlets of BPCLProject Brief:• The project was driven by extensive market research aimed at analysing the consumer behaviour towards ‘Speed’ fuel and its target customer segments • The project also examined the awareness levels of lost and potential customers and suggested recommendations to enhance the sales of ‘Speed’ and its brand awarenessObjectives:• Identification of work practices at ROs (retail outlets) that hinder the potential sales of Speed • Examination of purchase behaviour of regular and existing customers of Speed to seek opportunities of increased sales• Formulating relationships between customers’ demographics and their preference of the fuel variantDeliverables/ Recommendations:• A detailed segmentation of Speed customers on the basis of gender, income bracket and vehicles owned by means of extensive SPSS analysis • Comprehensive analysis of different sources that drive customers’ perception of the best-suited petrol variant• Recommended data-supported measures such as Staff Awareness Drive, Restructuring of nozzles in some identified ROs Show less

• Developed a positioning strategy, social media strategies, offline promotions, and BTL & ATL Marketing techniques for CashBasket, an online company that deals in providing discount and promotional coupons from various brands• Performed a detailed competitor analysis and formulated a comprehensive strategy to increase the company’s visibility and downloads

As an Assistant Systems Engineer, my responsibilities included analysis of business requirements and service design for a UK based client.Key Responsibilities:• Strengthened the client tie-ups through daily interaction and on-time deliveries of services• Designed services for the client to cater both its current and prospective business requirements• Presented the services designed by the team to the client over virtual live meetings • Imparted knowledge transfer to… Show more As an Assistant Systems Engineer, my responsibilities included analysis of business requirements and service design for a UK based client.Key Responsibilities:• Strengthened the client tie-ups through daily interaction and on-time deliveries of services• Designed services for the client to cater both its current and prospective business requirements• Presented the services designed by the team to the client over virtual live meetings • Imparted knowledge transfer to five new members to facilitate smooth functioning of the project Key Assignments/ Initiatives:• Actively contributed in the service design team constituted for designing Future Clearing Model based services, a new banking regulation in the United Kingdom• Spearheaded the development of Service Reusability Dashboard for the client, which is an MS Excel based tool to track the reuse details of the services and serves as a cost-cutter Show less

Project Title: Plate Type Heat Exchanger in ETPDetails: The project assessed the working principle of plate type heat exchanger used in Electrolytic Tinplating process and suggested measures of performance improvement in terms of heat load and maximum operating temperature