Sumit Gupta Email & Phone Number

Dubai, Ae

United Arab Emirates

Chevron is a global energy company that aims to deliver the energy needed today and lower the carbon intensity of its operations. Brands Managed: Caltex LubricantsGeography: Middle EastMy responsibilities include:- Developing and executing channel expansion strategies in the assigned markets, ensuring the brand reaches closer to the end customer through increased number of touchpoints.- Be the brand custodian ensuring the right implementation of brand guidelines across the markets.- Tailoring trade and consumer promotions to ensure volume push through the channel- Strengthening relationships with channel partners/distributors and together penetrate the market by targeting high street and workshop network.- Working closely with the influencers/mechanics to ensure product push to the end consumer. - Drive innovations to make the brand stand out in the cluttered marketplace.- Enhance brand/product visibility in retail and workshop channel, improve brand recall among end consumers- Get maximum share of space on retail shelves by driving promotions and effective POS material implementation- Effective management and reporting of the annual marketing budget for each market, while maintaining a marketing activity calendar for every channel partner

Dubai, United Arab Emirates

AW Rostamani Trading Co LLC is one of the newly established Strategic Business Unit under the prestigious AW Rostamani Group that further diversifies the automotive portfolio by introducing various Automotive Allied Products & Services.Brands Handled: CEAT Tyres, Total Lubricants, Amaron Batteries, X-Cool window films, FORTRON automotive treatments.My responsibilities involve:• Developing digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition• Lead the digital transformation for AWR trading and launch an e-commerce ready, B2C website and online B2B ordering platform for dealers and consumers • Increase digital footprint to offer customers the flexibility to interact with the brand, anytime, anywhere• Plan & Execute B2B consumer promotions, dealer/mechanic incentive schemes to drive loyalty and boost dealer business• Measure and maximize the performance of all digital marketing campaigns against goals (ROI and KPIs).• Identify trends and insights, and optimize spends and performance based on the insights• Design and launch awareness campaigns to increase automotive know how and to promote preventive maintenance across the value chain• Building consumer confidence in the brand by effectively communicating the warranty details and highlighting product USP’s• Create and implement auto-mechanic training programs to equip them with the right sales and product knowledge • Drive active engagement within the distribution network and end consumers through 360 marketing channel usage• Implement a strong retail creative toolkit that offers offline brand visibility through signages, in-store branding, vehicle branding at AWR Dealership stores• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Dubai, United Arab Emirates

• Lead online and offline marketing campaigns to build Valeo's market share across the Middle East Region.Improve brand visibility at retail and garage level by creating effective In-store communication and POS material.• Planning and executing sell in and sell out campaigns to boost sales for Valeo and the distributor network across Middle East Region.• Develop all internal and external communication channels in line with the global communication guidelines.• Conceptualize and execute; consumer and trade promotions; ground activations as per the annual calendar and monitor the performance/returns.• Agency management- selecting the right agencies and negotiating the costs to get the best ROI.• Spread brand awareness- creating the content and advertising in print/digital media.• Maximize aftermarket sales through regular trade schemes and promotional campaigns for Valeo's B2B Customer base.• Create and deliver regular Product Trainings to the distributors and sales team to ensure that they are able to represent the product well in the market and are aware of the product USP's to be more competitive in the market.• Work towards improving retail footprint and coverage in the designated markets across the product portfolio.• Product pricing to ensure that we are competitive in the marketplace and position our products correctly, to be in the consideration set of the customers.• Demand Planning on a monthly basis with an aim to meet the monthly sales and to avoid losses due to depreciation; avoiding overstock situations.• Regular market visits with the sales team to localize trade strategies as per the customer’s market trend and to keep a differentiated approach.• Work with distributor marketing teams to ensure proper sell out so that stock keeps moving and repeat purchase rate is high.

Dubai

Tyre Brands Handled: Distribution Rights: Toyo, Nitto, Pirelli, Double Coin, MetzelerOwn Brands: Zeetex, Otani, Armstrong, Accelera, ForceumLubricant Brands Handled: Zeetex & ValvolineBattery Brands Handled: Zeetex & TRANERetail & Ecommerce: ZDEGREEMy responsibilities involve (Global Market):• Promoting tire brands in the portfolio, in the global market. Campaign planning and execution.• Regularly updating POP material including product brochures & various marketing merchandize.• Launching B2B & B2C promotional schemes.• Improve online brand reputation of the brands and to spread positive word of mouth on the digital platform. • Planning & Executing: Social media campaigns and updating website on a regular basis.• Updating metatags-title, description & keywords; to ensure good ranking on search engines.• Creative Design Management through external & in house resources.Additional Responsibilities (Retail Marketing- UAE): • Planning and execution of campaigns to promote the Automotive Retail vertical- ZDEGREE.• E-commerce portal & Mobile Application development for Automotive Retail.• SEO, SEM, E-commerce marketing, scheme promotion, improving Click Through Rate and traffic.• Reducing bounce rates and improving time spent, engagement for better conversion rates.

Gurgaon, India

>Responsible for Marketing of Eicher brand of Buses.>Conceptualizing & Implementing: ATL & BTL campaigns as a part of Brand building and Sales Promotion.>Coordination with advertising & media agencies for effective planning & implementation of the Marketing Activities & Media Campaigns.>Responsible for Media Planning & Buying.>Planning & executing Product Launches in the domestic market.>Utilizing Market Research to study Brand Recall, effectiveness of the marketing campaigns & to support the product planning team with inputs from current & prospective customers.>Handling MIS to ensure proper pipeline handling and sales forecasting.

Chandigarh Area, India

>Formulate and Implement strategies to gain subscriber base besides maintaining the existing clientele.>Brand promotion through ATL and BTL campaigns. (Conceptualizing and Implementing own campaigns besides participating in third party events)>Liaison with Graphic Designers; Content writers; Agencies for creative’s of various promotional materials. >Corporate Communication & Content Writing: Formulating/Designing all communication to be sent to readers, vendors/agents, advertisers and employees.>Undertake various CRM and Reader Connect initiatives on a regular basis.

Chandigarh Area, India

>Designed strategies for brand promotion and for increasing brand visibility.>Conceptualized and executed ‘reader connect’ activities to connect directly with the reader and add spice to his/her life besides improving brand image and brand recall>Handled ground activations:Designed and executed events for brand promotion.>Competitor Benchmarking: Keeping a close watch on competitor’s promotion strategies & events

Executive Program, Sales & Marketing

B.E, Electrical & Electronics