Role: Responsible of re-visiting and re-structuring of reservation operations and managing all online-distribution channels for the 2 properties.  Responsible for analysis of daily pickup; segmentation mix, day of week, room type, competitive mix, allocation pickup, corporate and leisure performance.  Month end reports – analysis of corporate companies, Travel Agent Allocations performance, STR analysis, analysis of travel click hotel intelligence reports. Formulating. Communicating and implementing selling strategies with all concerned, ensuring strict adherence to same and authorize any exceptions.  Assist in recruitment and training of new reservation staff and manager. Ensuring effective succession planning is in place.Highlights: Managed to increase the online productivity for the hotel from 8% to 14% in-spite of new openings in the direct competition set with international branding.  Improved GDS ranking from No. 5 to No. 3 in 6 months for Park Rotana by launching various GDS campaigns and floating different packages online. Managed to maintain no more than 5 % deviation in the forecast of both the properties in-spite of extremely soft and competitive market and  Able to maintain No. 1 ranking in terms of MPI and RGI for Park Arjaan all throughout 9 months.

 Responsible of reservation Operations, Strategic Revenue planning and Managing all e-distribution channels for the hotel.  Responsible for yearly business mix planning, budget assumptions and sales and marking plan for the hotel. Formulating. Communicating and implementing selling strategies with all concerned, ensuring strict adherence to same and authorize any exceptions.  To oversee the maximisation of revenue through the combined efforts of the reservations, sales and MICE department. Assist in recruitment and training of new reservation staff and manager. Ensuring effective succession planning is in place.Highlights: Successfully implemented the complete switch from one GDS platform to another (Netrez to TRUST) with minimum errors as compared to other sister properties Successfully implemented the critical path for phase-wise rooms renovation schedule with minimum revenue displacement. Managed to increase the online productivity for the hotel from 14% to 19% in-spite of 35% inventory out of order due to scheduled renovation. Managed to reduce room revenue allowances by more than 40% in the first year of joining and then further by another 17% in the second year by effectively managing the room rates, educating team members and establishing sufficient check points to contain the rebates.  Successfully maintained preferred status on different OTA’s like Booking.com, Expedia etc in-spite of ongoing room renovation and various service issues arising as a result of the same. Maintained Forecast deviation no more than 5 % in Occupancy levels and 5-7%in revenue levels in-spite of the severe competition, from within and outside the Rotana group and country facinf the most difficult economic recession of all times.

 Instrumental in setting up of entire systems, SOP’s , Interface, updating extranets etc.from pre-opening. Analysis of Data & Reports and align them accordingly to the budgets set. Design and strategically plan the opening plan for the hotel and ensure successful accomplishment of the same. Communicates controls and selling strategies with all concerned and ensure strict adherence and authorize any exceptions. To oversee the maximization of revenues through the combined efforts of the reservations, sales and MICE departments. Assist in recruitment and training of new reservation staff and ensuring effective succession planning is in place.

 Maintaining financial controls and strategies to implement Rooms Division budgets.  Formulating marketing plans for Rooms Division and launching GDS Media Plan.  Handling RFP accounts, sending quotations, facilitating negotiations and closing the deal by uploading the rates on GDS.  Ensuring guest reservations accuracy in accordance to meeting guest expectations. Navigating the hotel’s strategic sales and revenue plan for the current year to achieve budgets and establish new benchmarks. Assisting the GM in streamlining the entire Rooms Division Operations as an operations analyst. Managing the daily operations in the Front Office Department in different capacities as Duty Manager (May’04 – Oct’05) and Asst. Front Office Manager (Nov’05 – Mar’06).  Compiling and ensuring effective implementation of IHG Brand standards

 Interacting with clients, handling requests and resolving complaints. Minimizing the guest complaints in Front Office with direct feedbacks from guests. Assisted the Front Office Manager in coordinating the day to day activities of the department. Management of forecasting and budgeting costs. Developing marketing and feasibility strategies to improve Front Office operations. Training the front office team to enhance guest experience thus meeting the standards affecting guest satisfaction scores.