- Maximizing revenue on Zee Marathi, Zee Punjabi, Zee Bangla and Zee Sarthak by providing strategic solutions, monitoring competition, pricing and upselling innovation- Supporting sales teams with insights to co-relate channel performance with client business model to find optimum media solution

- Worked and developed integrated media strategies for brands such as Skechers, Gala, Too Yumm, Bajaj motors- Optimizing media plans to reach campaign objectives- Promoting and suggesting new innovative ideas for brand launch (Brand launched - Naturali) - Identifying strategic opportunities and initiate steps to increase market share and penetration- Involved in New Business Development

- Planning and servicing for FMCG Clients (Jyothy Labs, Adani Wilmar); BFSI clients (SBI, LIC, HDFC); Lubricants (Gulf oil); Pharma client (Cipla, Dr Batra)- Developed, executed and evaluated B2C media plans for TV, Print, Radio and Digital- Establishing and maintaining strong client relationship- Effective management of day to day communication to ensure all client requirements are timely met- Working closely with partners and publishers for optimum campaign deliveries- Working on Monthly media scenario, maintaining a monthly competition tracker (TV, Print & Radio)- Assisted in formulation of annual Media strategies, budget setting and offering optimal brand solutions- Apply directional outputs from software's like BARC/YUMI, IRS, TGI, MAP to validate the final media target audience and markets- Media pitches worked and converted: SBI, Cipla, LIC, Adani- Prepared and analyzed in-depth quantative competitive research for clients and pitches- Understanding the dynamics of consumer behavior and applying the learning for designing media plans for brands