Sunanda Mitra Email & Phone Number

I have been consulting for brands across industries in the areas of measurement, reporting, attribution, research, audience analysis and data governance. Measurement -Design measurement strategy, including framework and brand research across various digital channels-Build POVs on mobile location measurement vendors for store attribution and ad verification vendors for Viewability, fraud and brand safety-Design and coordinate brand study surveys with leading 3rd party research agenciesAttribution & Reporting-Manage client dashboard and insights presentations using Tableau and other visualization tools for all digital media including Display, Search and Social-Recommend optimizations and media strategy for enhancing digital performance consistent with brand's overall marketing objective-Digital attribution reporting through Google Analytics 360 Suite/AdometryAudience & Other Analysis-Map consumer journey for users based on clickstream analysis -Gather audience insights on media campaigns based on 3rd party databases using the agency’s DMP-Conduct analysis and use geo data to determine effect of TV on Search. Data Governance-Train and lead internal as well as offshore teams in quality checking and managing media data. Created a data management process workflow to ensure transparency and a QA cadence -Standardized taxonomy for digital placements to aid in data cleansing and retrieval

Listed skills include Digital Analytics, Programmatic Display, Attribution, Audience Insights, and 16 others.