Sundy He Email & Phone Number

Brooklyn, New York, United States

- Manage $3MM annual marketing budget, while maintaining efficient CPAs and ROAS globally- Lead and manage media agency, translating company goals into performance KPIs- Define and optimize paid marketing strategy through incremental conversion lift testing, increasing ROI by 40% YoY- Build Looker and Google Sheets dashboards to track weekly progress against company and team goals- Report digestible insights weekly and next steps to stakeholders with less technical expertise- Consult on global organic social strategy and management in collaboration with brand marketing and comms teams

New York, New York, United States

New York, New York, United States

- Provided best practice guidance and recommendations on direct response campaigns to increase client ROI and reach CPA goals- Supported up to $1.3MM in weekly revenue for media, entertainment, and fintech clients- Audited 12 - 15 accounts per quarter to meet each client’s unique goals within limitations, building best practice campaign structures and testing plans- Pitched and conducted product and creative split tests to define strategy and measure performance impact- Built global team’s automated reporting templates, reducing turnaround time by 20% while ensuring data accuracy- Led sales trainings to empower account managers with performance advertising expertise- Partnered with product teams on launch of Collection Ads to develop product best practices and adoption

Greater New York City Area

Manage multi-platform paid social campaigns for tech, telco, and CPG clients, totaling $12MM+ revenue per yearLead e-commerce initiatives for alcohol retail clients, driving 1.4 - 3X ROAS per campaignBuild automated Google Sheets templates for recap reporting, improving team reporting efficiency by 75%, while maintaining consistency and accuracyAnalyze and report new product performance insights to inform best practicesHost Excel trainings cross teams to assist in day-to-day productivity

Greater New York City Area

Trafficked and managed paid traffic and video campaigns across social and Google Ads ManagerCompiled post-campaign reports and provided performance insights and analysis to account managementPresented campaign distribution and audience strategy on client callsLed restructuring project for BuzzFeed and Tasty's organic Pinterest presence with SEO best practices, increasing video views by up to 150x

Rochester, Ny

Recorded detailed notes during class lectures to assist deaf and hard-of-hearing students in need of interpreters or captionists. Coordinated with professor and Access Services to provide students with equal resources for class.

New York, New York

Structured previous and current content to be search engine optimized. Assisted in creating social copy for new content. Researched keywords and created content outlines to optimize copy.

Rochester, Ny

Managed social media platforms including Facebook and Instagram. Created post graphics for social media. Developed social media plans for the year. Implemented social media campaigns and measured results. Applied data from analytics to develop future campaigns.