Sandra Sneed Email & Phone Number

Seattle, Washington, US

Midvale, UT, US

I own the customer experience for Overstock.com's digital touch points, with focus on the retail web & app experience, serving millions of customers shopping to create their dream home.

Midvale, UT, US

Developed and launched Asset Data Platform solution to support dynamic, machine-learning optimized content delivery to all digital touch points (digital advertising, e-mail, desktop/mobile website, mobile app) - think: the right content at the right time to the right user

Pleasant Grove, Utah, US

I was accountable for a team of product managers and UX designers, driving product vision and roadmap for ObservePoint, an enterprise SaaS platform for automated analytics data quality assurance. Introduced customer insight methodology & initiatives to the company's product development process (Customer Advisory Board, Beta Testing, Usability Testing, CX.

Pleasant Grove, Utah, US

I was the Product Manager and Scrum Product Owner for AppAssurance™. Developed and successfully launched AppAssurance product, exceeding revenue target in the first 12m.

I supported small businesses in their online and social media marketing needs. - managing of online & social media presence- content strategy and generation

Bonn, Germany, DE

Generating new business for e-commerce product portfolioOpening up new target segments, defining market entry strategyResponsible for product communication, market research and supportingproduct department in terms of proposition definition and product roadmap planning according to key target group needs and market potential

Bonn, Germany, DE

Establishment and development of Customer Lifecycle Enabling department (team of product managers and marketing managers).Development of strategies to enable beneficial relationships with users and customers by creating relevance for consumers. Set-up of corresponding implementation programs for overarching permission based marketing and enabler products.

Bonn, Germany, DE

CRM Strategy, Customer Relationship Management, E-Mail Marketing, Newsletter, Enabling Platforms,

Bonn, Germany, DE

Relaunched paid email & web-based communications portfolio resulting in a 300+% revenue lift in German market.Headed product proposition and management team, overseeing team of ten.Product proposition development in close relationship with Telekom creation center, responsible for product case, user experience, product development (functional specification.

Bonn, Germany, DE

Responsible for EUR 4m revenue paid email services portfolio.Managed product roadmap and life cycle.Planned budget, collaborated with development team.

Bonn, Germany, DE

- Created business cases for innovation projects (internet TV set-top-box, book portal, T-Online shopping)- Supported corporate strategy development- Researched & analyzed market and gathered competitive intelligence- Acted as junior product manager free/paid email service- Researched French and Spanish DSL unbundling market as part of trainee program at.

As intern I supported the Event Management & Marketing teams ad FAST. In this role I was:* Responsible for event management * Organized booth and booth personnel for international trade shows (NAB, Las Vegas, IBC, Amsterdam, CeBIT, Cologne)* Supported the channel communications team in managing the creation of marketing assets

Diplom Betriebswirtin, Betriebswirtschaft Und Strategisches Marketing

Diploma