Creating memorable and successful brand experiences through the design of compelling retail environments, Specialized in Fixture Design & Point of Purchase designs along with development of launch strategies to capture attention in organized as well as unorganized retail..

Worked as an Experience Designer handling various sectors like Food (fresh, FMCG as well as Live counters), Beauty, Health & Kids. My Profile included:1. New Store designs: concept design and interior look for the format based on business requirements.2. New Fixture developments :This involves developing fixtures for new product categories, depending on the nature of merchandise, which is attractive/ helps easy navigation/ easy to operate/ durable.3. Promotions: Developing Point of Purchase units and points of interaction within the store through design, for better customer engagement. (Worked with brands like Coca Cola, Lays, Loreal, HUL to name a few.)