- Analyzed and determined online buying behavior of customers to improve digital marketing strategy and boost sales- Analyzed sales trends and website traffic to launch several paid Ad campaigns working with Google Ads, Facebook Business Manager etc.- Created Automatised dashboards for weekly reporting of KPIs using data studio- Developed Influencer and Affiliate Marketing campaigns to enhance and optimize affiliate partnerships- Developed content and unique landing pages as per buying personas- In-charge of Customer Success and CRM

Designing a solution for improving conversions through flawless digital experience for digital quotations using Design Thinking approach

Helping BUD (Budweiser) stand out from their competition's sponsorship on the field during a sports event and making the consumer generate / interact with BUD content

- Developed a statistical model using Python to predict upcoming Financial Distress in sales of commercial vehicles.- Analysed data related to industry specific factors affecting sales of commercial vehicles.

• Curated target persona and customer journey maps for one of Australian ‘Big-4’ banking client• Analysed brand sentiments with social-listening tools and to formulate social media strategy • Launched and analysed email marketing campaigns as part of engagement and retention strategyCreated SEO audit, campaign analytics and brand intelligence reports providing key insights

• Developed ETL processes for data management and data warehousing using Agile Methodology• Administered SQL database; developed and deployed stored procedures in production environment• Analysed Client requirements, data needs and designed detailed Requirement Specification Plan• Designed unit test plans for testing the code ensuring accuracy and integrity of business data• Assessed Risk & Impact of the implementations or critical changes and prepared analysis reports• Conducted Post Implementation Review to ensure code quality and reduce code defects by 73%• Conducted Data Quality Tests to regularly check the quality and optimality of the stored data• Developed a Tableau dashboard to monitor code performance; prepared Excel based analysis reports• Tutored a team of 11 members on generating reports and conducting Change Review and analysisAdministered production requests, analysed issues and provided efficient resolution for the same• Learnt Python Programming Language, Database Management System Concepts(SQL), Data Warehousing Concepts( SPSS, Informatica) and Reporting(Cognos).

-Taught Database Management System to juniors who were among bottom 20% performers of their class in mentorship programme called ‘Together We Grow” improving their performance & results.

- Class Representative and member of the student council for consecutive three years.

- Developed a website using .NET technology for people of similar interests to view each other's portfolio and connect with each other