Publisher Alliances - North America for VEVE, SitePlug and Nucleus

• Managed Fintech, Wagering and Sports vertical for the ANZ market.• Found, qualified and reached out to 100 leads/ week. Focused on Brands with Apps.• Achieved targets in the first working quarter in the Performance business.• Recommend InMobi solutions relevant to the clients in the industry.• Worked on performance KPIs such as CPI (Cost per Install), CPA (cost per registration/FTD),CTR, Brand recall.

• Recommend Amazon solutions based on advertiser needs, create Media Plans and IO.• Analyze bids, target audience segments, type of ads, supply sources, creative sizing, frequency caps, geo for relevant Financial Services campaigns.• Monitor campaign performance, implement solutions, track performance and optimize against advertiser goals. Suggest actionable insights and recommendations for campaigns.• Work cross-functionally with Sales and other Amazon partners across the world to deliver towards business goals.• Collaborate closely with New York Amazon, 3P data Providers like Experian, Nielson DAR and more to determine optimal support for the customer portfolio.• Report key performance indicators and value delivered for customers (End of Campaign Report). Create proposals for upsells designed around client goals.• Manage campaigns across DSP, OTT, IMDB, Twitch, Fire TV, Prime Video, Amazon sites across the world and other relevant sources.

Managed Programmatic and Contextual demand.Mentored and trained new employees.

Worked as a Situational Ad Expert.Helped publishers monetize their site traffic optimally.Helped publishers with Traffic Acquisition and Content Strategy.Managed 75 accounts with multiple sites per account.Managed 5 site verticals - News, Business, Reference, Education, Food and DrinksLaunched a new product V2S (Video to Search ads)Co-ordinated with the Marketing Team, Sales Team, Developers & Lead Gen.Trained the new batch on domain analysis, ad-skin optimization, ad tech concepts, client communication and more. Mentored and inducted new batches on products and protocols.Increased revenues for two of the company’s products across teams.Data analysis after the suggested implementation changes.Ran campaigns for different ad providers.

Managed over 80 accounts and maintained customer relationships with the publishers on board.Created and managed Strategic Campaigns.Increased revenue by 60% for Publishers.Data analysis for product suggestions.Responsible for SEO audit of publishers on the website through suggestions such as mobile-responsive website, reduction of page-load time, etc.Delivered native ad units, optimized for premium publishers across Business, Reference, and News verticals resulted in an increase of RPMs by over 100%.Planned and implemented strategic and comprehensive product sets like Search, Display, Video, Interstitials for individual publishers to maximize their revenue.

Conducted Peer Educator’s Training Programs all across Mumbai on important needs and topics.Interviewed applicants and selected team of 20 self motivated individuals. Taught underprivileged children as a part of NGOs Ichchha and Ummeed’s initiatives.Conducted open mic events such as Kaagaz and Zubaan.

Organized Zubaan, an open mic event where first timers came on stage and performed any form of art.

Product Development and content generation for the company.Liaisons with several schools for conducting seminars.Played a major role in the rebranding of the company logo, website, merch, social media posts redesign.