Susan Bain Email & Phone Number

Milwaukee, Wisconsin, United States

Milwaukee, Wisconsin, United States

• Lead 2 CRM scrum teams consisting of 6 and 10 team members, coaching Agile/Scrum best practices.
• Facilitate scrum cadence of activities including sprint planning, daily scrums, sprint reviews and sprintretrospectives.
• Contribute and guide the refinement of work in the team backlogs.
• Actively collaborate with product managers and tech leads to ensure that the backlog is prioritized.
• Partner with Product and Engineers to identify & coordinate dependencies between CRM teams as well asexternal teams.
• Coordinate team dependencies so teams can stay on track with their planned deliverables/releases.

Menomonee Falls, Wisconsin

• Lead two agile scrum teams of engineers and product owners globally distributed across 4 different locations, to develop and deliver data driven features on applications for Mobile Point of Sale, Self-Checkout and.
• Write user stories and manage backlogs in collaboration with product owners using data and customer feedback to drive decision on priorities.
• Running scrum ceremonies and driving teams to stay focused on priorities within the backlog while removing impediments for teams along the way
• Managing all aspects of product releases, rolling out application updates to all devices within the store
• Led the transformation of a new software development team from a siloed way of working via Waterfall to Agile Methodologies, successfully coaching the team to produce higher quality features while reducing the time to.

Greater Milwaukee Area

• Project management over large-scale, complex technology initiatives.
• Program Management with budget responsibility up to $1M and cross-functional teams of up to 20 developers, architects, analysts and network specialists.
• Responsible for task definition, planning, budgets, resources, timelines.
• Project work includes: Master Data Management Strategy & Platform Implementation, SharePoint Strategy & Implementation, Custom ITSM solutions, VSTS Migrations and O365 implementations.

Greater Milwaukee Area

• Collected, reported, analyzed and interpreted digital analytics data to drive decision making and improve overall performance of Brady's digital presence.
• Worked with Digital Director and cross-functional scrum teams to develop annual performance KPI's and monthly performance dashboards.
• Led website analytics vendor evaluation and selection to realize a 100k savings/yr for the company.
• Established standard tagging practices to more effectively measure email, paid media and web campaigns.
• Identified under-performing areas of the website and socialized to digital marketing folks along with recommendations on how to improve performance and maximize their KPIs.

Greater Milwaukee Area

• Worked with global, cross functional scrum teams to leverage agile principles so that they could successfully deliver value on their Digital Marketing & IT initiatives.
• Established the first 3 Scrum teams within Digital Marketing & Marketing Communications and while supporting agile adoption & transformation throughout the rest of the organization.
• Project work included website platform migrations, website enhancements, digital analytics improvements, SEO/Paid Marketing optimization, internal marketing operations, digital asset management, website consolidation.
• Facilitated scrum ceremonies including sprint planning, sprint reviews, backlog grooming, retrospectives and daily stand-ups. Coordinated team building activities at the end of each sprint.
• Facilitated road mapping, story mapping and planning sessions.
• Worked closely with Product Owners to ensure backlogs were groomed, stories are properly formulated, prioritized so that teams could successfully plan and execute sprints.

Pewaukee, WI

• Setting SEO Strategy, establishing priorities for search engine optimization activities, developing in-depth analysis and recommendations on how to improve and natural search revenue and profitability.
• Researched, analyzed and provided ongoing recommendations for website optimization to improve conversion and revenue across multiple digital channels – beyond just SEO.Ecommerce Site:o Increased revenue from organic.

Greater Milwaukee Area

• Collaborated with architects, developers, marketing and global e-commerce managers to define the requirements for a new global ecommerce platform with the core capabilities necessary to give the businesses flexibility.
• Managed 15 website migrations onto the global website platform.
• Defined the technical design requirements to optimize the website platform for SEO—and collaborating with key global business stakeholders, website architects, engineers and DevOps.

Greater Milwaukee Area

• A Global in-house Search Engine Optimization Manager, serving as a trusted adviser of SEO for global brands.
• Collaborated with stakeholders, cross functional teams and gathering requirements and drive the development of sustainable SEM strategies aligned with business goals.
• Regularly assessed SEO technical health of websites utilizing analytics and SEO tools to identify issues within the website code/platform that limited online growth.
• Provided global training to; product marketing, merchandisers, marketing managers, business development managers, web developers and designers.
• Created and maintained centralized SEM /SEO best practices, templates and documentation.
• As part of a global IT-eBusiness audit team, participated in interviews, analysis and performed site audits on our company’s top 12 websites.

Greater Milwaukee Area

• Developed Online Strategy, eMarketing Plan & Site Migration Roadmap after the two largest US divisions merged.
• Design and management of over 15 websites representing the Brady brands for both the North and South American regions.
• Formulated and implemented online marketing programs such as search engine positioning, paid advertising and e-mail campaigns.
• Collaborated with key stakeholders, wrote requirements and coordinated the design and development of combined online product hierarchy of two newly merged divisions (35k SKUs)
• Outcome: Project increased lead generation by 60% and became the best funnel for generating qualified leads to the sales force and to distribution. The project also improved traffic from organic search by 40%

Greater Milwaukee Area

• Gathered global requirements and worked with engineering and key stakeholders to build a new Internal website content management tool
• Worked with our international divisions and acquisitions, coordinating the migration of their websites to our standard website platform
• Gathered requirements and coordinated external design and development for redesigning the North American Online Distributor Locator.
• Defined requirements and coordinated the development of online catalogs for Brady’s 2 largest divisions.
• Selected and coordinated approximately 20-26 trade shows/year

Greater Milwaukee Area

• Phone support for Distributors and end users regarding our products and their safety and facility identification questions. Order entry, quoting/order estimates.

Gurnee, IL

Created, processed and closed Home Equity Loans and Car Loans

Kenosha, WI