Susan Davis Email & Phone Number

Newton, Ma

- Developed product positioning for innovative molecular diagnostics product (The McKesson Diagnostics Exchange) to drive adoption within lab and payer audiences. - Collaborated with internal Executives, external customers and advisory members socializing and building support for proposed messaging campaigns. - Refreshed and strengthened full suite of marketing materials updating positioning including product website, event materials, online ads, talking points, and webinar content.

Massachusetts

- Developed, implemented and managed go-to-market strategies for clinical research patient recruitment program. - Supported lead generation and sales efforts with integrated marketing communications including product website, earned media, social marketing, advertising and a marketing toolkit.- Conducted strategic assessments to evaluate the market and the competitive landscape.

San Francisco Bay Area

- Managed program performance for network of 3,000 independently owned retail pharmacies delivering sponsored patient coaching sessions. - Established pharmacy performance metrics, developed processes for closely monitoring performance and created communications supporting performance improvements.- Managed department’s marketing budget while driving multi-layered communications calendar.

One Post, San Francisco

- Supported business unit President by overseeing communications, managing special projects and facilitating quarterly senior-level strategy meetings. - Created new internal communications department and directed internal communications initiatives. - Selected to serve as marketing lead for the integration of a large acquisition.

One Post, San Francisco

- Collaborated with Executive Sales team that retained and acquired national retail pharmacy chain customers.

San Francisco Bay Area

- Managed entire Northern CA development department and led the redesign of fundraising tactics.

San Francisco Bay Area

- Coordinated fundraising events while supporting budget development.

Ba, Psychology

Activities and Societies: Model European UnionMajored in Psychology with a Minor in Government. Overseas Studies Program: 1 semester.

High School

Activities and Societies: Blue & White Key Society, Soccer co-captain, Lacrosse, Swimming