Susan Kennedy Email & Phone Number

Spring Green, Wisconsin, United States

Communications Manager for Frank Lloyd Wright's famed Wisconsin home. Manage all communications including print and digital advertising, promotional materials, program management, creation of marketing strategies, and managing media requests.

Wisconsin, United States

Creating “WI-Ledge Geotourism Rambler” digital platform to allow users primarily on mobile devices to identify trails and heritage sites along the Niagara Escarpment (a.k.a. ‘The Ledge’) in Wisconsin. Assisting in process to update website, optimize for SEO, and write content utilizing strategic keywords to rank higher in Google SERPs.

Tbilisi, K'Alak'I T'Bilisi, Georgia

Assisted key tourism stakeholders in developing four new tourism products/services in the Former Soviet Country of Georgia for USAID’s Economic Security Program. Travel and product development plans cancelled due to COVID-19 pandemic.

Yogyakarta Area, Yogyakarta, Indonesia

Researched and wrote Cultural Heritage Plan as part of a Tourism Master Plan for Borobudur, Yogyakarta, Prambanan, and surrounding area.

Appleton, Wisconsin

Taught university course in Public Heritage Management. Brought knowledge of international standards, international fieldwork experience, local knowledge and field trips to demonstrate principles in cultural and natural heritage site management both locally and worldwide.

Cambodia

Researched, conducted fieldwork, and wrote management plans for cultural and natural heritage sites in Kep, Kampot and Koh Kong, Cambodia.

Dhaka, Bangladesh

Researched, conducted fieldwork, and prepared comprehensive Ecotourism Management Plans for three national parks in Bangladesh. Conducted Ecotourism ToT training course for Bangladeshi Forestry Department staff.

Ashgabat, Turkmenistan

Provided comprehensive training to government officials and partner organizations to understand tourism and its role in international development. Utilized interactive PowerPoint presentations, videos clips, best practices, case-studies and exercises to inform and educate participants on cultural heritage, community-based tourism, ecotourism, the economics of tourism, marketing, and branding.

Durant, Oklahoma

Developed a comprehensive Cultural Tourism Strategy for the Choctaw Nation of Oklahoma along with The George Washington University.

Yerevan, Armenia

Wrote Site Preservation and Tourism Management Plan as a consultant for USAID for Areni Cave in Southeastern Armenia, where the world's oldest winery and leather shoe were recently discovered.

Almaty And Taraz, Kazakhstan

Managed various aspects of an archaeological excavation in Taraz, Kazakhstan along the Great Silk Road. Translated from Russian to English for UCL staff and and students. Lived in Kazakhstan for three years (2001-2004) and used this experience of the country and region in helping to determine ways forward for development.

Dalat, Vietnam

Wrote entire contents of a comprehensive plan for developing Community Based Ecotourism at a National Park in Dalat. Report outlined all surveying and research, budgets, training and work plans, infrastructure plan, results of study tours and tourist surveys, marketing ideas, and a monitoring and evaluation plan.

Phnom Penh And Koh Kong, Cambodia

Researched and wrote comprehensive Ecotourism Feasibility Study identifying strategies and actionable steps for implementation to reduce the vulnerability of Cambodia’s rural poor whose livelihoods depend on natural resources. Conducted a cost-benefit analysis for each of the identified strategies.

Amman, Jordan

Developed Brand Implementation Strategy to ensure new brand strategy and elements are correctly used and consistently communicated by the Jordanian tourism industry. Developed Communications Training Strategy for the Jordanian tourism industry to maximize frequency and quality of media coverage aimed at boosting visitor numbers to Jordan.

Phnom Penh, Cambodia

- Managed all aspects of producing the “Stay Another Day Cambodia” booklet for 2010 including gathering all initiatives, evaluating their eligibility for participation, writing articles, editing, proofreading and assisting in the design of the entire publication. - Worked with the Minister of Tourism to create Cambodia’s first-ever national branding campaign, “Cambodia: Kingdom of Wonder.” Collaborated with ad agency to develop the brand messages and logos and assisted in the production of two versions of a brand book. Directed and facilitated the production of a 60-second promotional video directed towards travel industry professionals and featuring the new branding campaign.

Phnom Penh, Cambodia

Managed all aspects of producing the “Stay Another Day Cambodia” booklet for 2008 including gathering over 50 initiatives, organizing the collection of information, editing and proofreading text, and providing feedback to the graphic designers.

Mondulkiri, Cambodia

Developed and wrote a comprehensive Ecotourism Management Plan outlining the framework for building an ecolodge and related tourism products in the Mondulkiri Protected Forest in Northeast Cambodia.

Arlington, Va

Wrote a comprehensive report on primary tourist attractions, infrastructure, financial information and future plans for development at five UNESCO World Heritage Sites worldwide.

Washington D.C. Metro Area

Proofread, edited, and managed logistics for production of the manual, “Linking Communities, Tourism & Conservation: A Tourism Assessment Process.”

Digital Marketing, Marketing

Master Of Arts - Ma, Managing Archaeological Sites

Master Of Tourism Administration, Sustainable Destination Management

Bachelor Of Arts - Ba, Journalism And Advertising