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Susanne W. Email & Phone Number

Senior Product Marketing Manager at Ascend Learning
Location: Burlington, Massachusetts, United States 6 work roles 1 school
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Current company
Role
Senior Product Marketing Manager
Location
Burlington, Massachusetts, United States
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Susanne W. is listed as Senior Product Marketing Manager at Ascend Learning, a company with 3696 employees, based in Burlington, Massachusetts, United States. AeroLeads shows a matched LinkedIn profile for Susanne W..

Susanne W. previously worked as Marketing Manager at Wolters Kluwer Legal & Regulatory Us and Freelance Marketing Consultant at Self Employed. Susanne W. holds Ba, Political Science, French from University Of Vermont.

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Ascend Learning

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Profile bio

About Susanne W.

Strategic sales and marketing professional with over 18 years experience in educational publishing. Self-starter that quickly assesses business needs, develops solid go-to-market plans, and executes them successfully. Team player that seeks input from key stakeholders to ensure plans achieve goals and maximum impact. Inspired when presented with new marketing challenges, and agile in providing innovative solutions.Specialties: Product Marketing, Marketing Strategy, Partnership Marketing, Digital Marketing, Project Management, Event Planning, Branding, Public Relations, Content Marketing, and Copy Writing.

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Susanne W.'s current company

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Ascend Learning
Ascend Learning
Senior Product Marketing Manager
burlington, massachusetts, united states
Employees
3696
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6 roles · 15 years

Susanne W. work experience

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Senior Product Marketing Manager

Current

Burlington, Massachusetts, United States

Develop and implement the marketing strategy, value prop, messaging, persona development, and positioning for a portfolio of products in Public Health, Health Administration, Health Science, Nutrition, Kinesiology/Sports Management, and Emergency Care. Work cross-functionally with key members in Product, Sales, Program Marketing, Creative Services, and.

Jul 2018 - Present

Marketing Manager

Waltham, MA

Created strategic marketing plans to launch new print and digital offerings for law school and undergraduate markets. Planned and implemented 12 conferences and events each year to build our brand, customer loyalty, launch products and generate leads. Collaborated with key stakeholders, product managers, and sales to create successful go-to-market.

Aug 2015 - May 2018

Freelance Marketing Consultant

Self Employed

Developed a comprehensive marketing and sales plan to launch an artist's ecommerce website. Worked to build the artist's brand, develop licensing opportunities, explore partnerships, and create and name and brand recognition.

2011 - Aug 2015

Director Of Product Marketing

Cambridge, MA

Successfully led a team of 9 marketing professionals in the promoting and selling over $120 million of texts and products for computer education. Effectively integrated and rebranded a complete line of computer education titles acquired from a competing publisher. Through Product Marketing Teams' efforts, achieved notable sales increases and unsurpassed.

Mar 1999 - Jun 2000

Senior Product Marketing Manager

Cambridge, MA

Developed and implemented strategic marketing plans that enable the New Perspectives Series to achieve 115% of its quota or $22.4 in sales on a $19.5 million goal. Managed the Channel Marketing Manager which effectively increased the market penetration of all Course Technology books and products into growing third party sales channels (retail, career.

Nov 1995 - Mar 1999

Marketing Manager And Sales Roles

Boston, MA

Moved in quick succession from sales support to sales rep roles, and subsequently into a position as a marketing manager, where I supervised a staff of five, including graphic designer, marketing and sales associates, While in sales, achieved progressive sales increases (approx. 23% per year) in sales of law school, paralegal and criminal justice books and.

Oct 1988 - Nov 1995
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Colleagues at Ascend Learning

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Susanne W. education

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What company does Susanne W. work for?

Susanne W. works for Ascend Learning.

What is Susanne W.'s role at Ascend Learning?

Susanne W. is listed as Senior Product Marketing Manager at Ascend Learning.

Where is Susanne W. based?

Susanne W. is based in Burlington, Massachusetts, United States while working with Ascend Learning.

What companies has Susanne W. worked for?

Susanne W. has worked for Ascend Learning, Wolters Kluwer Legal & Regulatory Us, Self Employed, Thomson Course Technology, and Little, Brown And Company, Professional Publishing.

Who are Susanne W.'s colleagues at Ascend Learning?

Susanne W.'s colleagues at Ascend Learning include Peter Truberg, Eileen Rondeau, Samuel Neel, Daniel Lenkeit, and Sharon Mcmanus.

How can I contact Susanne W.?

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What schools did Susanne W. attend?

Susanne W. holds Ba, Political Science, French from University Of Vermont.

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