Bringing together a left-brain focus on the bottom line with a right-brain eye for creative execution, Susan is adept at delivering strategically aligned marketing solutions that drive profitability for clients. Leveraging a 30-year track record of running a successful agency and serving on numerous non-profit and corporate boards, she has become a trusted ally to C-level executives from Fortune 500 companies to growing regional firms by focusing on the key levers impacting growth. Susan’s first-hand knowledge of financial services and key B2B market segments has led the development of brand strategies across a variety of engagements. Her determination to ensure all creative is grounded by a solid ROI has delivered impressive results and many long-standing client relationships with firms like Hourigan, Lansing Building Products and Riverfront Investment Group.A lifelong learner, Susan has embraced how to leverage the power of today’s technology amongst circle S studio’s multi-generational team. Her mantra “doing what matters” is a driving force not only for clients but also for the agency. Specialties: Susan excels at identifying the key drivers of success for clients and leading her team to develop marketing and digital solutions that will move the needle through measurable results.