Susan R. Email & Phone Number

Irvine, California, United States

Orange County, California Area

Implemented PMO best practices for executive, enterprise and departmental reporting to ensure clear communication and adoption of digital initiatives. Consolidated inputs and maintained master timeline for oversight of portfolio, including digital applications and websites for customers and prospects. Developed new processes and procedures to allow for transparency and accountability within budget management process. Managed budget planning, forecasting and execution for marketing department.Defined processes, procedures and resource needs within cross-functional teams to enhance delivery of digital marketing and technology initiatives, with focus on problem-solving and managing risks. Built and improved relationships between IT and marketing to ensure successful delivery of projects and cohesive communication between teams.

Los Angeles Metropolitan Area

Managed service delivery on Beyondsoft’s entire portfolio of interactive, consumer-facing applications at Toyota, Lexus and Scion, including major brand websites (Toyota.com, Lexus.com, Scion.com), owners’ websites, mobile applications, enterprise systems, digital asset management, dealer website programs and email marketing systems. Led team of 12 directors. Provided hands-on support and training to assist project teams and minimize risks to ensure successful project delivery and client satisfaction. Sourced and vetted qualified talent, including hiring, onboarding and accountability of team.

Scion Brand

Oversaw service delivery on Scion’s complete and varied digital marketing portfolio. Led team of program and project managers. Provided mentoring and support to direct reports to build strong relationships with business and technology partners and provide opportunities for professional growth. Managed digital marketing budget, including forecasting, burn rates and resource allocation.

Toyota Motor Sales

Led Toyota’s national CRM program, supporting entire vehicle lineup via email, direct mail, interactive websites and mobile campaigns. Directed team of project managers. Oversaw service delivery of interactive programs for extended portfolio of Toyota clients, including Toyota racing, corporate communications and Toyota certified pre-owned vehicles.

Toyota Motor Sales

Directed interactive marketing and technical projects with cross-functional internal/external partners for all relationship marketing projects, including email, interactive, RSS, data collection and direct mail, ensuring strict adherence to CAN-SPAM regulations, service levels and business requirements. Authored business requirements for software and website development. Created business rules and documentation.

Greater Los Angeles Area

Led website development and email campaigns for national, local and state government officials and political campaigns. Developed processes that improved sales and streamlined production to allow company to take on 75% more new clients. Analyzed potential web projects for sales profitability and rigorously managed project budgets. Trained clients on proprietary CMS to create and deploy website content/email campaigns and manage email lists. Identified product feature improvements to sustain competitive leadership in industry. Researched and wrote business requirements for software development.

Master Of Business Administration (Mba), Information Systems

Activities and Societies: Whitehead Leadership Society, Global Consultancy at Birmingham City University

Bachelor Of Arts (B.A.), Philosophy

Activities and Societies: Minor in Asian Studies, Specialization in Japanese Language, Phi Beta Kappa, Graduated Magna Cum Laude, Temple.

Japanese Intensive Language Program