Manage a busy trade show calendar from booking to attendance, including arranging travel and lodging for attending sales reps, scheduling shows, managing trade organization memberships, allocating promotional inventory, creating social media announcements. Graphic design of booth backdrops, print and media graphics and special promotional inserts. Expertly providing support for 14 sales reps, allocating promotional products, fulfilling media requests and scheduling shipments.

Key Highlights:Sustainable Design & Revenue Growth Achievements• $75M in annual retail sales generated by creating standout retail packaging and marketing materials that align brand aesthetics and values; developed die lines and packaging prototypes based on product specifications and design requirements.• $30M in club store revenue won by creating specialized pallet configurations for major club stores (Costco, Sam’s Club, BJ’s, etc.), providing complete merchandising solutions that included products, displays/signage, and logistics, fostering years-long partnerships and enhancing in-store visibility and sales.• 20% reduction in carbon footprint achieved by spearheading the transition to recyclable materials in packaging design and advancing the company’s commitment to environmental sustainability.Strategic Design & Cost Efficiency Highlights• Added 5% to product margins and enhanced competitive positioning by negotiating favorable terms with packaging houses and print facilities.• Reduced turnaround time from weeks to <24 hours by devising new and better ways to communicate existing messaging in clear, intuitive visual and written presentations when creating a full suite of mockup packaging from ideation for urgent sales opportunities, starting with basic branding up to 3D prototypes.Concepted and designed packaging and marketing materials for 116 products across eight global brands, including Duracell, Energizer, Coleman, Red Cross, Goodyear, and Insignia. Collaborated closely with marketing and advertising teams to conceptualize and execute packaging designs that elevate brand identity and enhance the customer experience. Utilized imagery, typography, and graphic elements that enrich the visual impact of packaging designs. Imagined different packaging ideas within a series and presented to the marketing team for feedback and approval.