Oversee all operations of the Field of Dreams Movie Site.

As a member of the leadership team, responsible for organizational relationships between AIM's five branch locations and all AIM Credit Union select employee groups in communities throughout Iowa and Wisconsin, organization marketing, internal communications, external communications, website, and social media. • Oversaw complete rebranding of the organization from Alliant Credit Union to AIM Credit Union. including name selection, communication with corporate partners, employee groups.… Show more As a member of the leadership team, responsible for organizational relationships between AIM's five branch locations and all AIM Credit Union select employee groups in communities throughout Iowa and Wisconsin, organization marketing, internal communications, external communications, website, and social media. • Oversaw complete rebranding of the organization from Alliant Credit Union to AIM Credit Union. including name selection, communication with corporate partners, employee groups. Managed redesign of all collateral materials, interior and exterior signage, corporate apparel, debit/credit cards, forms and documents,• Encourage and support front-line staff with customer service skills and career development opportunities.• Managed communications and public relations during the closing of three AIM branch locations due to COVID restrictions. • Have made over 100 in-person visits to AIM employee group locations in calendar year 2022. Show less

Served on the leadership team, responsible for the consultative sales and marketing effort while working to build meaningful relationships with prospective residents, families, referral partners, medical providers and the assisted living community. Assisting in the management team of a 185-unit senior living community.• Instrumental in growing facility capacity from 50% to over 72% in first 12 months• Top producer in sales volume in Iowa/Nebraska region for 2019• On the leadership… Show more Served on the leadership team, responsible for the consultative sales and marketing effort while working to build meaningful relationships with prospective residents, families, referral partners, medical providers and the assisted living community. Assisting in the management team of a 185-unit senior living community.• Instrumental in growing facility capacity from 50% to over 72% in first 12 months• Top producer in sales volume in Iowa/Nebraska region for 2019• On the leadership team, responsible for the sales and marketing effort while building meaningful relationships with prospective residents, families, referral partners, and medical providers• Assisted in the overall management of a 185 unit senior living community• Evaluated, developed and implemented strategic marketing plans working directly with the Regional Director of Sales and Marketing• Planned, promoted and coordinated all community outreach and community events for seniors, their families and professionals in the community• Built and maintained consultative relationships with potential residents and their families• Ensured that revenue and occupancy goals were met Show less

• Reported directly to the College president: Responsible for integrated marketing and communications plans that advanced Loras College's strategic priorities and supported goals for College positioning, recruitment and fundraising. • Created a dynamic and proactive interdepartmental communication infrastructure. Implemented job tracking processes and software enabling the marketing department to manage and route over 70 active projects concurrently and improve interdepartmental… Show more • Reported directly to the College president: Responsible for integrated marketing and communications plans that advanced Loras College's strategic priorities and supported goals for College positioning, recruitment and fundraising. • Created a dynamic and proactive interdepartmental communication infrastructure. Implemented job tracking processes and software enabling the marketing department to manage and route over 70 active projects concurrently and improve interdepartmental communication and work flows. • Managed crisis communication action plans on three separate occasions. • Improved College's Accolades and Key Messaging Points documentation, process and campus-wide information sharing. • Edited and improved College's identity, branding and style guide. Implemented and enforced change in official school colors for institutional and athletics applications. • Participated in long-range strategic planning. Managed department budget and accounts payable processes.• Served as publisher of the Loras College magazine. Improved magazine editing process from over 12 rounds of editing to less than six, effectively reducing expenses and production time. • Strategically aligned marketing department roles with that of the enrollment effort. • Assisted with onboarding a new third-party admissions funnel and enrollment CRM partner. • Assisted in development and review of statement of work documents for a custom enrollment CRM and automated email marketing solution. Show less

- Interim Executive Director - November 2015 - June 2016- Director of Marketing, Sales and Operations - February 2005 - March 2017Planed and directed all marketing; public relations; media relations; and sales management to ensure the best possible earned revenue and attendance including: internet presence; social media; electronic media; digital advertising; opinion research; brand management; customer service; strategies for mission-based opportunities; management of all… Show more - Interim Executive Director - November 2015 - June 2016- Director of Marketing, Sales and Operations - February 2005 - March 2017Planed and directed all marketing; public relations; media relations; and sales management to ensure the best possible earned revenue and attendance including: internet presence; social media; electronic media; digital advertising; opinion research; brand management; customer service; strategies for mission-based opportunities; management of all children's camp programs and after-hours activities; customer service training; media training; and sales training; contract negotiations, inform lobbyist groups, local government and civic leaders, and State and National tourism organizations. Organization spokesperson, appeared regularly in print and on radio and television programs, industry conventions, keynote speeches and presentations.Played a key role in annual and capital campaigns, casebook development, grants, endowments, planned giving, and the development of other creative revenue streams and sponsorships.Managed $1.2+ million fire insurance claim.Directed every earned revenue department in the organization.Participated in 2010 expansion, served on building committee, negotiated 3D/4D theater equipment purchases and point of sale system.Represented NMRM&A to Coastal America: A Partnership for Action with the National Oceanographic and Atmospheric Association.Concepted and executed “Imagine an Empty Gulf” campaign to ensure the 2010 expansion opened in a timely manner. Directed seven staff and second- and third-level reports of over 50 part-time or full-time/seasonal staff.Negotiated contract with National Geographic, reducing film contract spend by $27,000.Developed new Guest Services department structure to strengthen customer service for front-line departments.Negotiated 2016 medical insurance benefits contract and $5+ million organizational budget.Directly managed budgets totaling over $3.9 million. Show less

Planned and managed all marketing and public relations efforts for six Advanced Data-Comm call centers located in Iowa and Wisconsin. Planned and directed the marketing of Advanced Data-Comm's services. Served as company spokesperson. Collaborated with the Vice President of Sales in support of the sales team. Supervised marketing department staff. Planned advertising activities including print, online, e-mail, direct mail, telemarketing, trade shows, collateral materials and signage. Monitored… Show more Planned and managed all marketing and public relations efforts for six Advanced Data-Comm call centers located in Iowa and Wisconsin. Planned and directed the marketing of Advanced Data-Comm's services. Served as company spokesperson. Collaborated with the Vice President of Sales in support of the sales team. Supervised marketing department staff. Planned advertising activities including print, online, e-mail, direct mail, telemarketing, trade shows, collateral materials and signage. Monitored competitive products and marketing activities. Directed the development and maintenance of the customer and prospect database. Managed internal sales/lead generation activities and serve as initial contact for company inquiries. Prepared and submitted award applications on behalf of the company. Edited and enhanced request for proposal (RFP) and request for information (RFI) documents. Maintained (RFP) answer database. Show less

Developed communication strategies, marketing plans and marketing materials for student recruitment at Loras College. Coordinated development of, and wrote copy for the “You Belong Here” campaign including promotional material and advertising for admissions efforts. Developed effective radio and television advertising campaigns. Worked with admissions counselors to identify marketing opportunities in their market areas. Oversaw the maintenance and enhancement of the Loras College web site.

Responsible for the development and implementation of direct mail and collateral advertising materials. Duties included research, copy writing, design or coordination of design for advertising materials, coordination of printing and mailing. Worked directly with text authors, marketing managers and editorial departments to develop complete marketing and advertising campaigns. Represented McGraw-Hill at professional conventions and symposiums.