Suzanne Matthews Email and Phone Number

-Greet and check-in guests for their waxing appointment-Answer incoming calls and schedule appointments using Zenoti-Meet daily sales quotas for wax passes-Make outbound calls to confirm upcoming appointments-Check-out guests and rebook for their next appointment

• Supported sales by promoting attendance at trade shows using HubSpot marketing automation software to develop emails, landing pages and social media posts.• Created lead nurturing campaigns focused on creating valuable and relevant content to attract and retain customers. • Formulated and implemented lead scoring with workflows to notify sales when leads are sales qualified using HubSpot's integration with Salesforce.com.• Responsible for all marketing assets for the sales team, supported sales to ensure all tools and resources required were developed and up to date.• Developed concepts and managed the creative process for graphic design. • Wrote copy for blog posts, emails, landing pages and social media posts.• Improved SEO strategies using Google Analytics to analyze landing page traffic and optimize keywords.• Created A/B tests for email marketing campaigns to improve click-through and conversion rates.

• Transformed the email marketing strategy by implementing email marketing best practices to increase open, click-through and conversion rates • Streamlined the end to end process of managing creative marketing concept, graphic design, legal and product management review and approval • Analyzed, tracked and reported on campaign performance and develop new strategies based on results • Supported the deployment of new products and services to Arkansas Department of Corrections through collateral development, distribution, ongoing client education and reporting • Provided on-site support at Arkansas Department of Corrections facilities to increases adoption and usage of new products and services with family and friends of incarcerated individuals

• Answered all incoming sales calls, emails and website inquiries and routed to the appropriate sales person based on territory• Implemented marketing campaigns by preparing and creating website landing pages, forms, email communications • Successfully planned and managed 6 national conferences and 2 international trade shows by identifying requirements, establishing and monitoring budgets, developing schedules and assignments, and coordinating the overall sales and marketing strategy • Worked closely with sales to develop email marketing campaigns for both existing and potential clients from copy and content creation, to segmentation, scheduling, and deployment • Forecast, tracked and maintained a sales and marketing budget of over $250K • Ensured accurate and complete information was captured in Microsoft Dynamics CRM and performed quarterly audits

• Responsible for all Accounts Receivable processes including invoicing, processing payments, and resolving collection issues.• Provided first line support of travel and expense processing for company employees.• Performed month-end close processes to ensure accurate and timely results.• Reconciled accounts and assisted team with complex accounting activities.• Compiled standard monthly and annual accounting reports and analysis.

• Project managed all Insights Discovery Accreditations (IDA) - a four day customer certification course conducted two to three times per month in various locations throughout the US and Canada.• Partnered with the Consulting Team to give direction for hiring and scheduling of facilitators for each course.• Searched and negotiated suitable venues or locations per space requirements and budget.• Facilitated communication with professionals, including venue management, caterers, and contractors to ensure efficient running of the course..• Managed all customer outreach from end to end with regards to pre-work, venue and agenda notification, and post-work completion.• Analyzed event performance and determine best practices for future events.

• Managed the purchase of chemicals & maintenance, repair & operations (MRO) materials for external aerospace industry.• Created and distributed purchase orders to comply with company policies & procedures.• Provided support to internal and external customers to ensure proper procedures, authorizations, timing and product/service satisfactions were met successfully.• Expedited shipment and transportation of material at customer’s request and liaised with QA Manager to promptly manage all non-conforming deliveries.• Reconciled invoice and purchase order discrepancies.

• Responsible for applying payments through Oracle, BOLT, and ARCollect.• Processed credit and debit adjustments up to and exceeding $50K to customer contracts.• Acted as liaison between customer and sales representative to reconcile accounts.• Identified and documented adjustment requests that exceeded monetary thresholds and/or deviated from national sales policy.