Suzanne Calderon Email & Phone Number

Livonia, MI, US

Livonia, MI, US

• Decibel Insight is an award-winning, machine-learning technology that helps enterprise organizations measure and understand how customers interact with their websites and apps. Known as Digital Experience Intelligence.
• Responsible for managing both the global partner marketing and event strategy.
• Create strategic marketing plans with Decibel’s core partners, such as Adobe Experience Cloud, to drive awareness, create demand and drive revenue through co-branded multi-channel campaigns and events.
• Primary marketing contact for partners worldwide, including regular participation in team calls across the globe, in-person meetings and planning sessions.
• Manage and develop the events team, including event managers and outside agency resources.
• Develop and implement Decibel’s first ever multi city roadshow, Future of Digital Experience, including city selection in the US & UK, event theme, branding, panel content, creation of sponsorship packages, revenue.

Austin, Texas, US

• The Oracle Marketing Cloud (OMC) Partner Program supports ISV, Service Integrators, Consulting & Agency partners who want to expand their business by integrating with world leading digital marketing platforms and join.
• Played a critical role in building OMC's robust and well-respected partner marketing program from the ground up.
• Responsible for all aspects of OMC partner marketing programs and initiatives including budget management, partner MDF allocation, developing and executing modern marketing strategies to drive awareness, opportunities.
• Work with other OMC teams as well as ISV, SI, Consulting & Agency Partners to create and execute innovative demand gen marketing campaigns and events to drive awareness and new logo acquisitions for OMC and OMC partners.
• Utilized omni-channel integrated marketing approach, with primary emphasis on thought leadership content and field/event marketing to capitalize on opportunities in the marketplace.
• Managed communications plan that encourages partner engagement with OMC through newsletters, Oracle Partner Network and the partner portal with the goal of increasing awareness about Oracle conferences, field events.

Livonia, Michigan, US

• Valassis is the nation’s leading marketing services company including – newspaper delivered promotions, Red Plum direct mail, in-store marketing, internet based marketing and analytic services.
• Played a critical role in linking the needs and opportunities of the assigned customers, Del Monte & Henkel, by developing multi-brand solutions from the suite of products in the Valassis portfolio.
• Resource for the Del Monte & Henkel brand teams as well as Valassis Sales Executives in understanding the entire Valassis product portfolio for different marketing objectives.
• Provided up-front planning details and requirements for different tactical executions the brands may be interested in as well as provide information on success measures and benchmarks.
• Shared insights and recommendations for account specific promotional support based on current and past Valassis programs as well as Valassis retailer relationships including, but not limited to: Target, Wal-Mart.
• Coordinate post promotion payout analyses and ROI models.

• Built mutually beneficial relationships with MediaTrax’s most valuable reseller partners worldwide by ensuring campaign performance and operational needs are delivered as agreed upon.
• Developed company’s first-ever reseller Sales Support program including development of all training materials and providing sales teams with in depth training sessions to help educate and grow online advertising revenue.
• Ensured software development projects; prioritized and oversaw the coordination of activities to ensure timely delivery for MediaTrax partners.
• Proactively acquired new Channel Partner business by attending industry trade shows, conducting online presentations; coordinating requirements; developing and negotiating contracts; integrating contract requirements.

Irvine, CA, US

• Developed and lead the 8-10 person Partner Marketing Team who was responsible for onsite sales trainings and 4 legged sales calls for WebVisible’s reseller channel in order to drive revenue and educate large sales.
• Continuously coached and educated internal Partner Marketing Managers to ensure personal success by having actionable individual development plans for personal growth and felt like a valued member of the team.
• Organized, planned and oversaw Search Marketing product launches for WebVisible’s largest reseller partner Sensis AU by collaborating with Product Management and Operations teams for increased operational efficiencies.
• Owned strategic relationships with a number of domestic and international resellers in order to help them contribute to their bottom line by interacting directly with sales teams & management in overall strategy &.
• Launched and trained 60+ online properties which produced >$0.5M in incremental revenue within 180 days.
• Responsible for presenting and rolling out new company product offerings such as SEO, Reputation Monitoring, Social Marketing, eDeals, Profile and Directory solutions.

Irvine, CA, US

• Built and maintained relationships with strategic enterprise resellers such as AT&T, New York Times, Tribune Company, McClatchy, PennySaverUSA, British Telecom and Sensis Australia by focusing on retention and growth.
• Drove key high revenue development initiatives by introducing new and improved SEM products and services to market.
• Educated resellers on how to sell SEM and how set proper expectations with their SMB advertisers through onsite trainings and webinars.
• Internal account coordination by collaborating with multiple departments including Product Development, Marketing, Engineering and Media Operations to ensure all reseller deliverables were precise and on time.
• Lead a team of Client Delivery Analysts by setting employee goals and objectives as well as providing ongoing SEM and internal process education

Irvine, CA, US

• Instrumental in the development and growth of Local.com’s private label product offering, LocalConnect, allowing 800+ partners to add local directory features to their website to drive SEO traffic and increase.
• Worked with large partners particularly in the Internet and Newspaper industries to implement custom web based programs to sell to SMB’s.
• Trained partners to ensure they understand how to launch Pay Per Click and Subscription based advertising campaigns to SMB’s that utilize various user interfaces.
• Managed projects designed to increase growth and retention, including development of project plan, managing internal and external resources to achieve target dates, rolling out product to partners and tracking results.
• Worked with Software Developers to troubleshoot various issues related to Local.com’s proprietary XML feed, API, web based Advertiser Center and the LocalConnect hosted solution.
• Communicated complex technical strategies to both technical and non-technical business audiences.

Ramsey, NJ, US

• Managed relationships with all customer accounts in Orange County and San Diego to identify and address issues, concerns and additional revenue opportunities.
• Oversaw projects and followed through to ensure every detail promised to the client has been met or exceeded.
• Worked closely with sales team to ensure smooth sales process, training and managing client expectations.
• Heavy use of proprietary software system to create custom reports for the Sales Executive team and manage client data.
• Ensured account management documentation and required reports were timely and accurate.
• Trained new employees on administrative details, company processes, client lists and needs.

• Sold HotJobs.com online services and products to professionals in all industries.
• Generated leads and initiated cold calls to present products through Web based demonstrations and consultations.
• Built new client relationships and maintained existing relationships during the entire sales cycle.