Directed data analysis and reporting to identify performance enhancement opportunities. Collaborate with cross-functional teams to provide strategic recommendations. Support marketing teams by developing custom reports to monitor customer engagement. Delivered crucial project support and continuously innovated new reports for account-based marketing.• Conduct data audits and quality checks to cleanse database records for U.S. federal government focus accounts, ensuring reporting accuracy.• Collaborate with multiple teams to define and create custom reports based on GAP analysis to enhance performance.• Provide project support and innovate new reports for account-based marketing initiatives.

Lead data analysis and reporting to identify opportunities to enhance performance. Review new and existing financial services segment customers, including those in banking and insurance. Gather in-depth customer information, track KPIs, and deliver detailed reports to C-level executive team. Analyze campaigns and work on cross-functional teams to optimize overall results. Provide critical support on multi-million-dollar projects and continuously innovate new reports for account-based marketing to ensure alignment toward overarching company vision.• Translated campaign requirements into technical specifications. The campaign strategist provides high-level audience requirements. Then I translate into the data specifications to build the audience query. • Designed, executed and troubleshoot complex e-nurture campaigns. Using Unica Campaign and SQL to optimize segmentation, buyer behavior, and touch response strategies.• Prepare audience optimization analysis. Leading deep-dive analysis into paid media, email, and organic search performance. Created Excel reports for the team that often lead to changes in the audience strategy.• Conduct advanced data analysis to extract insights that inform strategic decisions across campaigns.• Create and manage cross-channel marketing reports, including weekly account-based reports, delivering timely insights on performance.• Build custom reports based on GAP analysis and develop KPIs to assess and improve marketing initiatives.• Present detailed reports to C-level executives using PowerPoint, Excel and Tableau dashboard. Showing campaign progress, results, and sharing any insights and findings.

Spearheaded analysis for the IBM Global Technology Services department to support value-add business innovation, enhance delivery quality, and ensure alignment toward multi-million-dollar spending plan. Supported field sales teams operations by reviewing spending and overtime reports, and comparing findings against forecasts. Used historical data to build accurate forecasts on a monthly and quarterly basis for activities across the entire U.S.• Spearheaded analysis for IBM Global Technology Services to support business innovation and enhance delivery quality, aligning with a multi-million-dollar spending plan.• Reviewed spending and overtime reports for field sales teams, using historical data to build accurate monthly and quarterly forecasts.• Informed senior executives of key trends in the $120M spending plan through financial planning and analytical insights.• Developed a user-friendly Multi-Vendor Services tracking workbook to improve accuracy and ease of use.• Prepared executive-level monthly measurement packages, including contract wins/losses, profit summaries, and KPIs.• Verified monthly purchase orders (POs) for accuracy in deferrals and accruals, contributing to quality control efforts.• Conducted deep-dive analyses of low-profit contracts, leading to the elimination of contracts below 20% gross profit.• Enhanced cross-functional team understanding of cost drivers and spending, collaborating with Finance, Accounting, Service Delivery Management, and Business Operations.

• Created detailed marketing analysis reports to support campaign planning, identifying audience sizes and assisting with telemarketing, direct mail, and email marketing strategies.• Managed pre-testing, list creation, data cleansing, and data import activities for marketing campaigns.• Served as Lead Scripter for Great Lakes Area inbound marketing programs.

Working with the sales associate, created custom cabinetry layouts using CabnetWare software. Hand created drawings for custom details (i.e. arches and molding) using templates.