Email Marketing, Associate Manager
Current• Lead the coordination and development of email marketing campaigns for Men's Wearhouse and Moores.• Worked in partnership with internal cross-functional teams including brand, digital, engineering, creative, production, legal and analytics to communicate campaign activities and to ensure deliverables are aligned and integrated into existing plans for streamlined execution.• Regularly gathered and presented key performance metrics from Google Analytics and Tableau to leadership and… Show more • Lead the coordination and development of email marketing campaigns for Men's Wearhouse and Moores.• Worked in partnership with internal cross-functional teams including brand, digital, engineering, creative, production, legal and analytics to communicate campaign activities and to ensure deliverables are aligned and integrated into existing plans for streamlined execution.• Regularly gathered and presented key performance metrics from Google Analytics and Tableau to leadership and internal partners.• Assisted in development and deployment of automated email journeys for customers that incorporated personalization based on engagement and existing customer data.• Developed A/B testing programs to optimize engagement and revenue. Show less