Molly Swan Email & Phone Number

San Francisco , California , Us

San Francisco , California , Us

London, Gb

I am part of the core team responsible for product roadmap direction, strategy and opportunity sizing. In my role, I have created the value proposition for business globally, regional messaging and go to market for new products.Key KPIs: New user growth, FX volume, LTV, feature activation. Achievements Synthesised quant and qual data to create the global value proposition, testing local messaging and rolled out to marketing channels. Launched a refreshed homepage that increased conversion rate by 20%.Launched employee expense cards proposition with end to end channel campaign. Updated onboarding CRM campaign to increase new user volume against control.

Mountain View, California, Us

Responsibilities: Drive inbound product marketing through market & industry research, competitive analysis, impact sizing and qualitative customer feedback.Own go-to-market strategy and execution: Test and launch new products in market through alphas/betas, product positioning and messaging, launch strategy, and scaled Lead ‘tribe’ teams (product marketing, product management, design & analytics) to create three year product vision & business strategy.Influence pricing and feature level decisions to increase monetization opportunities and ensure price to value across the product range. Support marketing channel, sales and customer success enablement to ensure consistent messaging and flawless end to end customer experience. Impact to date: Created COVID macro environment scorecard to guide pricing decisions during current climate. Drove new pricing decisions utilising scorecard insights to increase revenue by $800k with execution excellence leading to no customer disruption or negative feedback.Leading opportunity & monetisation study to target new fintech roadmap opportunities and increase LTV to CAC.Used rapid prototyping on product experiences to increase speed to benefit to drive an increase of 90 day retention by 1%pt.

Mountain View, California, Us

Responsibilities: Own go-to-market strategy and execution: Build & test product positioning and messaging, target audiences and launch strategy through end to end marketing channels.Support marketing channel, sales and customer success enablement to ensure consistent messaging and flawless end to end customer experience. Impact to date: Increased new feature awareness by 10% through quarterly product release strategy Increased website conversion by 12.5% through benefit lead product messaging refresh leveraging over 700+ customer data points.Managed our Open Banking migration, go to market and roadmap to drive over 300k bank connections. Launched our innovative SmartScan™ feature into market through end to end channels including OOH, TV & owned and earned channels to drive thousands of unique users.

Mountain View, California, Us

I managed our Self Employed customer base at QuickBooks, owning lifecycle communications, churn forecasting and LTV. Successes to dateDecreased contact volume during peak session with support content strategyIncreased 90-day retention of new customer base through targeted feature activation strategy

Mountain View, California, Us

I managed Intuit's multichannel communications strategy to our growing customer base, as part of the Customer Marketing team. This role involves collaborating with various teams such as XD, web, sales teams, copy writers and product managers to ensure integrated customers communications. Successes:Launched new Eloqua CRM platform to increase click through rates by 2% through enhanced targetting.Launched Braze push notification tool to drive 2%pt increase in feature. activation in our product. I have experience in using Salesforce, SQL, tableau, Responsys, Eloqua, push and SMS platforms.

Mountain View, California, Us

My role at Intuit involves leading and implementing print and web direct marketing programs for the UK - including creating marketing briefs, driving program execution and post-program analysis. I project manage a variety of ongoing programs and reports, distilling for key learning and implications.I am responsible for all customer communications to both SMBs and accountants, ensuring that the fiscal year goals of cross-sell, up-sell, retention and active use are met through the delivery of seamless, relevant and delightful customer communications, both online and offline.

While working with PledgeSports my role involved building relationships in order to recruit new athletes to create a campaign on the website. I was also involved in the maintenance of our social media accounts including Facebook, Twitter and Instagram. I created blog postings and maintained content on our webpage using WordPress. I coordinated and liaised with key stakeholders in order to build strong relationships and partnerships to allow the company to grow into a diverse and high functioning website.As Pledge Sports is a start-up company, I have worked in a fast paced environment that involves making intelligent business decisions that directly affect the business.

Mountain View, California, Us

While at Intuit, I created a Customer Advocacy campaign in order to expand our customer base and retain relationships with small businesses. This involved understanding the importance of CRM and intelligently knowing Intuit's market audience. My role involved building relationships with customers, building their story with the companies products, facilitating them in sharing that story and working on the production of these testimonials. I created content based case studies, testimonial videos and built a knowledge base of customers and their attitudes toward Intuit. As this was the first campaign of it's kind at Intuit UK, I created a detailed knowledge sharing system, in order for customer advocacy projects to be created in the company's future.

San Jose, California, Us

My position at eBay included reporting on the operations of the company. I supported the business intelligence projects for the marketplace as well as the ongoing operations teams. I used BI/ analytical solutions to create new reports with BI tools. This included the gathering and the documentation of report requirements, transferring it into technical design and solutions to develop and interact with user groups and proactively identify opportunities or obstacles concerning data needed and data accuracy. I have gained a lot of expertise in the Tableau business intelligence tool, Microsoft Visual Studio, Teradata, SQL Server Management Studio and have used them on a daily basis. While at eBay, I was also part of the eBay GIVE team. As part of this team I allocated funds to various charities, I was involved in the decision making process of which charities to be involved with and organising fundraising events. This was a difficult but very enjoyable experience and I have gained many business skills, personal developments and achievements as part of this team.

Davie, Fl, Us

I started employment in the Hardrock Cafe as a host and my duties involved greeting customers and arranging the waiting lists and bookings. I was then offered a position as a bartender and awarded employee of the month in the following October. I am a fast-learner and now have the knowledge of how to make numerous cocktails. From this position I have learnt how to promote myself in difficult situations, have further developed my general people skills and gained more experience in a business environment. While working in the Hardrock Cafe, I asked our Marketing and Sales manager if I could be involved in some of the marketing activities taking place. We worked together to promote various events including our ‘Freddie for a day’ campaign to raise money for the Freddy Mercury Foundation. I also worked on our ‘Pinktober’ events which included promoting bands which played every Thursday and selling and making pink cocktails at a promotional price to raise money for Breast Cancer Awareness. My marketing manager also showed me our marketing presentations which were sent to Hardrock Cafe Corporate in Orlando. These experiences have taught me a lot about marketing plans and marketing for a business company with a specific audience and has given me a taste and excitement to further my knowledge in a business environment.

Bachelor'S Degree, Marketing

Global Development

High School, Leaving Certificate