I Host and produce The Vision-Nari Podcast where I discover visionary Indian women and invite them on the show to talk about their life and aspirations, in an attempt to understand their impulse, inspirations, and vision. I'm always on a lookout for amazing women whom I can feature on my show. If you know a woman with an amazing story, please DM. The show is streaming on 12+ platforms, tune in.Apple Podcasts: https://apple.co/2VRMphpGoogle Podcasts: https://bit.ly/3biUemtSpotify: https://spoti.fi/2zc0f6tJioSaavn: https://bit.ly/3csg2w9

At Lenskart, I was the custodian of brand experience for Hooper (Kids eyewear), Aqualens & Aquacolor (Contact Lenses), and Lenskart’s mass media campaigns impacting millions of digital users and 800+ brand retail stores.Mass Media Campaigns (Lenskart TVCs): Launched 10 TV campaigns with varied business objectives including expanding a key category, building fashion equity for Lenskart, delivering exciting sales communication, and many others. Partnered with creative agencies and managed cx interventions to deliver 360-degree campaigns impacting the brand’s digital and retail ecosystem.Hooper (Kids eyewear): Launched Hooper as the global kids eyewear brand and delivered key brand assets including TV campaigns, retail, and online collaterals. Delivered various collections in Hooper through strategic planning and coordinating amongst the business, design, and studio teams. Aqualens (Contact Lenses): Led the brand mandate for Aqualens and Aquacolor. Refreshed the category brand experience on Lenskart and also delivered strategic brand assets through Packaging Design, Communication, and Consumer Experience.

Worked closely with founders and CEOs/CMOs towards creating and implementing brand strategy and solving marketing problems for their business. Engaged regularly with cross functional teams of the business and managed the entire constellation of agency partners across advertising, design, research, retail, digital, etc., to deliver End to End Brand Strategy and Implementation.Some of the key brands I’ve managed:Nature’s Essence: Launched Nature’s Essence as a formidable consumer skincare brand in the Indian mass market. Managed the positioning exercise for the brand and delivered it across Brand Identity, Packaging design, Communication, and Consumer experience. Worked closely with the brand’s marketing team to execute brand launch TVC. Developed identity, growth, and communication strategy for a new sub-brand and its category launch.
Junglee Games: Worked towards creating a differentiated brand in a fast-growing, but cluttered online gaming market in India. Developed a content-led growth strategy for Junglee Rummy to maintain its competitive advantage in the category. Some of the other brands I engaged with were Wildstone, Rangriti, Lenskart / Aquacolor, and Lead School.

Created The Vision-Nari Podcast. Oversaw launch of new product segments and UI/UX designs. Drafted product roadmap to implement new features, enhance existing features, and prioritise business, user, & market needs. Introduced and maintained App Store Optimization on Google Play Store. Developed and monitored user on-boarding process on the website and mobile application. Regularly tracked user engagement KPIs and user journey maps. Managed the cross functional engineering, marketing, and product team.

As a founding employee, Oversaw brand launch in India and southeast Asia and drove targeted creative campaigns. Prepared ad budgets and ran performance marketing campaigns on Facebook, Google, & other platforms. Led creative design and copy writing for digital assets including website, Social Media, PR, and weekly newsletters. Ran concentrated user acquisition campaigns through Google Adwords/SEO/SEM strategies.

Drafted and streamlined weekly and monthly roadmaps. Led, mentored, and monitored the performances of team members ensuring individual and group targets are met.

Built several online and offline marketing initiatives to maximise brand promotion activities as channel partners and maintained social media pages. Managed and negotiated deals with potential clients and channel partners.