Shahar Widerman (Gurvitz) Email & Phone Number

Tel Aviv, Israel

Netanya Area, Israel

• Analyze millions of data points (Big Data) to identify growth opportunities and support Fortune500 clients’ marketing and innovation decisions.
• Formulate research approaches and execute analysis to answer clients' key business questions
• Convert data-driven analysis into insights that answer key business questions
• Translate complex analysis into clear reports and engaging presentations
• Provide insights and recommendations that influence clients' strategic decisions
• Act as an industry expert on various categories to uncover early signals of trends

Tel Aviv Area, Israel

• Led the market research department, including budget and vendors, to provide actionable insights to C-level executives and mangers, driving business decisions and resulting in maintaining the company's market.
• Acted as a strategic partner/consultant to key business constituents and cross-functional teams, providing consumer insight-driven recommendations for business decisions
• Managed the design, execution, analysis, and communication of insight and analytics projects to relevant stakeholders
• Supported cross-functional teams in strategic planning and initiative building according to insights and recommendations
• Consolidated consumer research data, business data and competitive intelligence to understand consumer attitudes and behaviors providing a holistic market understanding
• Managed relationships with research agencies and leveraging external insights resources, capabilities, and expertise to best serve business needs

Tel Aviv Area, Israel

• Conducted qualitative and quantitative research resulting in strategic and marketing initiatives that contributed to the company’s increase in market leadership.
• Designed and conducted market research, such as panels, retention studies, surveys, in-depth interviews, focus groups and others.
• Collected, analyzed, and identified competition initiatives and strategies that impacted field initiatives
• Effectively communicated complicated researches and analysis to a non-analytic audience through “storytelling" presentations with emphasis on insights and actionable recommendations
• Collaborated with various internal and external teams to identify and prioritize recommendations based on objectives and insights discovered
• Executed a retention research that identified key consumer pain points

Istanbul, Turkey

Conducted and supported market research projects for regional markets and provided actionable marketing recommendations and insights to markets.Global Young Researcher Award (Professional Recognition) 2016: Recognized for impactful project contribution to IL marketing and sales teams during assignment in Istanbul Cluster.

Tel Aviv Area, Israel

Developed and implemented a strategic and tactical tool using a large sale and consumer data set used by marketing and sales teams to target consumer segments with relevant offer and message identified at point-of-sale.

Austin, Texas Area

• Responsible for content strategy, development and execution on digital and traditional communication platforms.
• Increased membership value by launching and maintaining Facebook, Twitter and YouTube accounts with relevant original content reaching hundreds of members per week
• Wrote, copy-edited and created marketing content including blog posts, videos, publication articles, e-newsletters increasing membership engagement and ~95% renewal rate
• Transformed the Society website to a mobile-first, fluid design increasing traffic by 30% and doubling page

Master Of Business Administration (M.B.A.), Strategy And Marketing

Activities and Societies: Represented Recanatic in an international business case competition (SICC) Participated in International Study.

Bachelor Of Art, Mass Communication- Public Relations; Sociology

Activities and Societies: Chi Beta Delta, Bobcat Promotions, PRSSA, Honors Program. Magna cum Laude graduate