- Lead and develop loyalty program and product strategy for brands in Retail, CPG, Financial Services, and QSR verticals.- Spearhead innovative features and functionality to drive product revenue through development or partnerships for Epsilons loyalty marketing, PeopleCloud Loyalty platform- Manage and prioritize product backlog- Lead the platform connector PeopleCloud Loyalty strategic priority for 2023- Lead the development work to synergize connections within the PeopleCloud product suite and build internal platform connectors to the PeopleCloud Digital CDP and Messaging products. - Work with the Business Team to integrate external platform connector partners - Lead the development of a machine learning feature that measures customer attachment to a brand - Gather industry benchmarking data to feed into the PeopleCloud Loyalty product - Co-author thought leadership research

- Shape Loyalty product & business strategy for emerging Web3 trends (metaverse, blockchain, crypto, and NFTs) and assist with Web3 external partner network outreach- Lead and co-author a Web3 thought leadership piece and client workshop with the Business Development and Strategy teams- Research, strategize, consult, and manage platform features, functionality, and connectors with internal and external cross-functional teams - Project manage and develop the roadmap, milestones, and tasks for 4 of the platform's strategic initiatives (ML segmentation modeling, gamification, offers UI, industry benchmarking features)

- Project managed the development of a joint product between the internal Auto CRM and Loyalty development teams. - Documented technical requirements and business assumptions to produce data flows and mock ups (via Visio) for internal cross-functional, geographically dispersed development and strategy teams. - Conducted market research on industry table stakes for product offerings, identified platform gaps, and worked with external partners to develop solutions

- Project managed loyalty martech product offerings for clients. Actions included creating the project plan, milestones and success metrics, writing weekly status reports, and documenting all action items. - Designed and launched product feedback surveys, performed the data analysis, and used them to strategize future product features- Worked with a partner to develop an internal employee recognition program. Organized a 3-week launch plan for the program and developed the post-launch reporting and analytics. Internal recognition increased 24% post-program launch. Presented output to senior leadership

Die-Hard, Inc. is a marketing data management platform that creators and their marketing teams can use to find out who shows up and engages in the real and digital world. Starting with music artists and DJs first, we merge the community-building aspects of Patreon with the incentive mechanisms of Starbucks Rewards. Through our platform, users can acquire supporters at live events, identify their niche, and retain them through exclusive event perks and limited edition rewards.

Online Communication in a Global Society - Presenting and teaching research on Palestinian hacktivism-Transcription-Running Binary Code Challenges with students -Running Alan Turing test games with students

Student-led, event marketing app developed on Boston College's campus. - Managed cross-functional teams (engineering, design, brand, and finance) in the product development roadmap - Created user stories and bi-weekly sprints on Trello - Led meeting stand-ups and organize/prioritize the product backlog- Edited and monitored the digital product wireframe and redevelopment updates through Figma prototyping

- assisted with drafting and executing NDAs

-Editing and negotiating preliminary agreements for Merchant Banking sector -Assisting with regulatory and reputational risk checks and assessments- Offer extended at the end of internship

Conducting program research for graduate program on cybersecurity legal regulations, such as GDPR, NYDFS, CCPA and etc.