Sydney Gordon Email & Phone Number

Mountain View, CA, US

Egnyte combines the power of cloud content management, data security, and AI into one intelligent content platform. More than 22,000 customers trust Egnyte to improve employee productivity, automate business processes, and safeguard critical data, in addition to offering specialized content intelligence and automation solutions across industries, including.

Dallas, Texas, US

• Assisted clients in Tech Stack support and troubleshooting. Including, but not limited to, data validation, best practice program templates for integrated platforms, and process workflows.
• Designed, implemented, and tested Global Nurture Programs within Marketo for companies ranging from Mid-Market to Large Enterprise.
• Translated client requirements into executable projects. Owning all aspects of project management; communication, meetings, timelines, and documentation.
• Managed and resourced a team of four, assisting in individual goal setting and mentoring. Communicating weekly status updates on team performance with leadership.

Dallas, Texas, US

• Implemented and developed nurture programs, lead management, lead scoring, and operational campaigns for client’s Marketo instances.
• Conducted discovery sessions for migration clients, providing guidance for the configuration of Marketo while incorporating business needs and optimizing for technical setup.
• Managed client meetings and deliverables, including project plans through Smartsheet.
• Piloted new service offerings for the company such as Marketo Admin Services and LaunchPack Delivery. LaunchPack Delivery Services are an engagement through DemandGen’s Adobe Partnership

San Francisco, California, US

• Managed the implementation and maintenance of all Marketing Operations processes and programs, including a new Lead Lifecycle and Lead Scoring system.
• Assisted sales operations in updates and management of lead processes and lead routing.
• Responsible for the hygiene and administration of the marketing database, through segmentation and data uploads.
• Organized ongoing production and testing of all customer facing email campaigns, landing pages, and web forms through the use of Marketo Marketing Automation Software.
• Admin of all integration tools in Marketo and SFDC (familiar with Kickbox, Drift, and DiscoverOrg).
• Managed marketing automation consulting relationship and owned project management of all ongoing tasks in addition to maintenance and support request.

Norcross, GA, US

• Created and reported on the performance and effectiveness of all marketing programs and lead generation campaigns using Pardot Marketing Automation Software.
• Managed projects and events with internal and external partners using work management platforms such as Smartsheet and Basecamp.
• Implemented compliance best practices for GDPR, CASL and other data privacy regulations.
• Defined and built new Lead Scoring methodology, resulting in a higher quality MQL process for business development.

Atlanta, Georgia, US

• Proactively managed client accounts and related projects through utilization of project management software including Redbooth and Wrike.
• Built and optimized Demand Generation programs for clients through the use of Marketo and Eloqua Marketing Automation Software.
• Established company-wide Marketing asset hand-off process that improved various implementation and quality assurance processes.
• Assisted in Salesforce Integration for ANNUITAS clients.

Atlanta, Georgia, US

• Developed an understanding for company core components such as buyer insights, content strategy, marketing and sales alignment, marketing technology and email deliverability.
• Assisted Marketing Automation Consultants and Strategy Directors in day-to-day activities.
• Contributed in production and optimization of Demand Generation programs through use of Marketo marketing automation software.
• Supported technology team in content testing of multi-step campaigns and restructured assets through email program design.

Peachtree Corners, GA, US

• Assisted Demand Generation Manager in day-to-day activities.
• Developed company buyer persona profiles through efforts of marketing research, interviews, and collaboration with inside sales team.
• Supported operations by designing, developing, and executing B2B demand generation campaigns through use of Marketo marketing automation software.
• Contributed in implementing marketing automation strategies and multi-step campaigns to achieve marketing goals.