Worked as a customer consultant in the Travel Insurance division.

o Devised a plan for enhancing Risk Management in the new Agile business modelo Reviewed and updated the Risk Taxonomy document for the company, which helps in the classification of riskso Facilitated in the development of the Quarterly Business Review Memos (Q1, Q2, and Q3) for the Risk Functiono Lead for Emerging Risks - Meeting stakeholders (cross functional) twice a year and documenting potential Emerging Risks and their impacto 1LOD (1st Line of Defence) for the Risk… Show more o Devised a plan for enhancing Risk Management in the new Agile business modelo Reviewed and updated the Risk Taxonomy document for the company, which helps in the classification of riskso Facilitated in the development of the Quarterly Business Review Memos (Q1, Q2, and Q3) for the Risk Functiono Lead for Emerging Risks - Meeting stakeholders (cross functional) twice a year and documenting potential Emerging Risks and their impacto 1LOD (1st Line of Defence) for the Risk Function, conducting IRCAs (Internal Risks and Controls Assessments)o Awarded the CRO (Chief Risk Officer) Award for Q2 2021, and nominated for the Annual CEO Awards 2021 Show less

o Managed and monitored the end to end performance of 3 brands, with a combined annual revenue of approximately £28 Milliono Built Brand Equity through Marketing & Trade Marketing campaigns (5% of the revenue was allocated to these campaigns)o Worked on New Product Development and Line Extensionso Budget Allocation and Sales Projections for the 3 Brandso Awarded the “Best Performance Award” (Marketing department) for the fiscal year 2018 – 2019

o Creating sales strategies to increase the market share in the biggest metro town of Pakistano Managing Key Accounts in Karachi and bringing new IMTs/LMTs onboardo Responsible for all trade and brand activations (Planning and execution) in the region

o Business planning and strategy development for HFL - 3 Year Business Plan was created, and presented to the CEOo Lead for New Product Development: Introduced the DFV (Desirability, Feasibility, Viability) framework and planned launches of 8 brandso Managed the Flavoured Milk and Tea Whitener Category (Brand Equity, sales forecasting, strategy development, Marketing)o Awarded the first ever “Employee of the Month” award for contributions towards revamping the business

o Led HFL's Social Media agenda, including budget allocation for different social mediumso Responsible for all Below - the - line marketing activities o Managed Agency Pitches for Out of Home, and Digital platforms

Teaching Assistant for the course 'Brand Management'.o Assisted the instructor in managing a class of 50 studentso Responsible for creating and assessing all quizzeso Helped students by giving tutorial sessions

Co Founder of the first-of-its-kind consultancy club in Pakistan which aims to train potential management and public sector consultants via training workshops, international collaborations, networking opportunities and live case experience. LUMS Consultancy Group performs the following activities:o Provides consultancy services to small and micro businesses across Pakistan as well as student societies operating in LUMSo Provides its members with a pool of national and international… Show more Co Founder of the first-of-its-kind consultancy club in Pakistan which aims to train potential management and public sector consultants via training workshops, international collaborations, networking opportunities and live case experience. LUMS Consultancy Group performs the following activities:o Provides consultancy services to small and micro businesses across Pakistan as well as student societies operating in LUMSo Provides its members with a pool of national and international consultants to network witho Arrange training and case interview preparation workshops Show less

o Carried out a research on the 3S dealers in Pakistan and created a database.o Identified gaps in the market; located potential 3S dealers not being catered by AkzoNobel.o Created a schedule for the processing of new products.o Analysed the different types of car markets in Pakistan and identified the most lucrative ones.

o Carried out analysis of available modes of marketing with the objective of preparing acomprehensive public relations campaign for the companyo Established KPIs (Key Performance Indicators) that would determine overall success of campaign