Syima Aslam Mbe Email & Phone Number

Bradford, Gb

Bradford, United Kingdom

Established the Bradford Literature Festival (BLF), in 2014, an ambitious intervention to boost Bradford’s economic growth through cultural regeneration, build cohesive communities through dialogue and intercultural fluency, and raise aspirations and literacy levels. Responsible for:- Strategy & Artistic Programme,- Governance and Stakeholder Management,- Marketing and Finance.Hailed as one of the most innovative, exciting and inspirational festivals in the country BLF, is the largest literature festival in the North of England and, a key event in the UK’s cultural calendar.Festival scope and attendance has grown from 25 events with 968 attendees in 2014 to 699 events with 155,000 attendees from 24 countries in 2024. BLF is the most culturally diverse festival in the UK and has created a step change for diverse artists and audiences. In the first 10 years, 45% of BLF artists are ethnically diverse with heritage from 72 countries, and 53% of BLF audiences are ethically diverse.BLF believes in social inclusion and has an ethical ticketing policy. In 2024, 89% of our audiences accessed BLF 2024 for free including those in receipt of Universal Credit, legacy benefits, in social housing, refugees, disabled people and their carers, students or asylum seekers. 61% of attendees lived on household incomes of £40,000 or less per year (national average household income is £43,645). 22% have household incomes below £20,000.

Halifax, England, United Kingdom

Bradford, United Kingdom

Strategic consultancy focused on data analysis and marketing strategies for further and higher education.

Bradford, United Kingdom

Created a new dining experience from managing the build project to leading the front and back of house teams.

Bradford, United Kingdom

Member of founding board that created the bid for the City of Bradford to become the first UNESCO City of Film.

Leeds

Board member helping to steer strategic vision of organisation creating an annual programme of events concerned with Visual Arts, Literature, Drama, Music and Dance, focused on the confluence of cultures in modern day Britain.

Leeds, United Kingdom

Stakeholder management of EuroDirect's partnership with Dun & Bradstreet to create Callcredit, the UK’s third credit referencing agency.

Area Incorporating Liverpool, Leeds, Manchester, Midlands

Stakeholder management of FTSE 250 client base to drive revenue by increasing penetration of VW group.

London, United Kingdom

Managed Hounslow Initiative, a public private partnership between Hounslow Council and its Corporate base (BAA, BA, SmithKline Beecham, Gillette), as it transitioned into a wider West London agency. Stakeholder management during transition period. Creation of new brand identity and development of organisational strategy.