Sylvia Leong Email & Phone Number

Roswell, Georgia, United States

BrightLink builds software and solutions for credentialing organizations based on industry best practices in a variety of vertical markets, and is synonymous with credential management and exam delivery. We exist to improve the systems and processes credentialing organizations rely on when putting candidates to the test.- Drive brand awareness and align with business goals through strategic marketing material- Design and create marketing collateral with cohesive messaging and branding- Develop and execute integrated marketing campaigns to nurture existing client relationships and increase lead generation- Leverage LinkedIn to enhance audience engagement and foster community growth- Build, design and maintain company website and marketing automation- Seek leads through market research

Kennesaw, Georgia, United States

- Strategically planned and designed on-brand content across social media to promote company services, fostering increased audience engagement and brand visibility- Developed a marketing rebrand initiative, overseeing the design and launch of a new company website, logo and branding elements- Managed all facets of inbound marketing, website domains and website content by continuously updating page information and producing SEO-optimized content- Ensured strict adherence to brand consistency guidelines to reinforce the company’s brand identity, emphasizing compelling call-to-action marketing strategies in all content- Conducted research of relevant industry news from credible online resources at the local, state and national levels and integrating this content into monthly newsletters and social media campaigns- Crafted marketing collateral such as brochures, graphics and videos, serving as valuable visual aids for engaging with potential investors or clients- Constructed monthly newsletter campaigns customized for property owners and tenants, using Mailchimp, with a combined audience of over 2,000 contacts- Conceptualized, filmed and edited video content to align with the company's services and strategic objectives- Optimized the company's Google business listing, reviews and online security, contributing to an increase in the Google rating from 4.2 to 4.4 stars

- Established an online social media presence and initiated a digital marketing strategy, laying the foundation that prompted local competitors to adopt in-house digital marketing practices- Formulated and created social media content with a key emphasis on expanding target audience and brand awareness- Organized a social content calendar and implemented posting schedules using online social media management tools- Curated informative blog posts derived from reputable online sources, covering industry news and topics pertinent to real estate, housing market and property management- Explored inbound digital strategies and integrated them into the industry, generating content that aligns with the company's branding and marketing goals

Valdosta State University

- Served as the central point of contact and liaison between video team and university departments- In charge of meticulously coordinating project details including location scouting, talent coordination, filming schedule, event planning and more- Worked behind-the-scenes to coordinate video and social media content for big university events

Valdosta State University

- Filmed and edited marketing videos that aligned with the university's objectives, collaborating closely with the social media coordinator to increase engagement and uphold the university's brand identity- Worked broadcast productions for athletics, arts and music event coverage

Valdosta, Georgia

Posting and promoting articles written by members of the organization, creating graphics for events, promoting events on various platforms such as Facebook, Instagram, Twitter and Pinterest. Generally, managing all social media platforms.

Alpharetta, Georgia