Taber Haggberg Email & Phone Number

United States

Designing print and digital creative to help promote and elevate company branded elements.

Burnsville, Mn

Responsible for conception, creation and execution of a wide variety of advertising materials including catalogs, flyers, space ads, newspaper inserts, direct mail packages, logos, private label decals, internal corporate visual projects and collateral. Developing and improving retail brand concepts and final creative materials.Working closely with photographers, copywriters, and the Creative Services Manager to produce innovative creative solutions while maintaining corporate and private label brand standards. Refining and suggesting new and improved advertising methods and procedures to management. Managing and mentoring fellow Designer on retail asset revisions, brand consistency and new creative strategies. Interfacing with Marketing, E-Commerce, Merchandising, Retail and upper management as needed to clarify, verify and follow-up on project details. Presenting options and final solutions to project team members. Coordinating and communicating plans and activities with others to ensure cohesive work effort and team approach to achieve project goals and deadlines. Participating in formal review meetings, project meetings, brainstorming and determining art and photography needed for specific projects. Updating and informing Creative Services Manager and project team members of important developments, potential problems, and related information necessary for effective management.

Burnsville, Mn

Managing and designing retail newspaper tabloids, in-store and event signage, POP/POS displays, newspaper ROPs, catalog covers, direct mail campaigns to align with corporate brand standards. Conceptualizing new page tabloid and direct mail layouts, catalog covers, creative assets and logos. Conceptual design and layout of ongoing TV slides for current retail promotions. Extensive project management which includes routing and revising materials to stay on target for final print dates. Generating and proofing final print ready pdfs to vendor specifications and uploading to ftp sites. Managing overlapping work flow to achieve requested deadlines. Lending overflow assistance with product package design. Internal creative photography direction for specific product imagery to be used in tabloids and direct mail advertisements. Sourcing stock photography.

Greater Minneapolis-St. Paul Area

Managed the production and design processes from start to completion to meet tight deadlines, keep on budget and exceeded expectations. Suggested more efficient ways of working / streamlining processes to fellow coworkers and manager to efficiently use each employee’s production skills on individual projects. Used Adobe Creative Suite software (Photoshop, InDesign Illustrator and Acrobat Pro) to create and design proposal brochures/booklets, trade show and event signs and displays, posters, invitations, custom materials, internal marketing materials and award submissions. Designed and created training/presentation Powerpoint slideshows, contacted and coordinated vendor quotes for printing and event support or details. Responsible for audio/video and computer set-up for internal/external meetings/presentations on a regular basis. In charge of production area material needs/improvements. Visualized and captured architectural photography for specific proposal/project requisitions. Updated flash interactive web presentation for high profile government project. Created email blasts for event promotion. Partnered and communicated with top level staff members on high profile government proposals that required a high level of confidentiality.

Conceptualized, designed, routed and managed a multitude of print materials using Photoshop, Illustrator, InDesign, QuarkXpress, and Acrobat Professional. Direct involvement with creative process from inception to presentation with mid to high level personnel. Prioritized and managed workflow to achieve most efficient and effective results for all staff members involved in the process.

Created Incentive Services’ brand for all sales and marketing materials. Managed and designed 130 plus page annual rewards product catalog which included processing silos and file naming for over 2500 product/reward images. Created and implemented a file tracking system to organize files for easy tracking and retrieval. Conceptualized, implemented, managed, and designed multiple campaign materials that included: product catalogs, brochures, campaign signs, posters, envelopes, tent cards, banners, direct mail, flyers, shingled manager guides, web bars, web certificates, instant recognition cards, and custom materials using Adobe Creative Suite (Photoshop, InDesign and Illustrator).

Gained valuable communication and presentation skills during sales staff and client meetings. Preflighted, recreated, repurposed, and/or color corrected client artwork for use within vendor specifications. Suggested alternative methods to save on printing and to achieve higher quality results. Offered additional campaign products at client/sales meetings to increase sales volume. Converted client ideas into first-class package, silk-screen, and product designs using Photoshop, InDesign and Illustrator. Developed detail oriented production skills by preflighting client artwork and using multiple vendor/company templates.

Front-end involvement with campaign creative design, planning and developing various design pieces to support each campaign’s look and feel. Corresponded and presented ideas with head financial representatives to understand the client’s design needs, feedback, and revisions on campaign materials. Acquired multiple design skill sets using the latest software (Photoshop, InDesign, Illustrator and Director) for layout and design, which included many of the following materials: vehicle wraps, billboards, vinyl banners, CD silk-screens, packaging, PowerPoint presentations, interactive training CD ROMs, web ad/banners, website creative updates, posters, banners, newspaper ads, drive-up envelopes, teller receipts, teller button/lapel stickers, table tents, and various other materials.

Top designer quarterly in terms of animated ad production. Consistently had a 20-23% share of the departmental ad production on a team of 12 designers. Was the go to designer with high profile clientele animated ads that needed to be spot on with quick turnarounds. Obtained advertising agency digital advertising experience in concept design and creation of 10-second web-based animated ads by using Photoshop, Illustrator, Director, Flash, Premiere, Sound Forge, and Broadway video capture software. Extensive personal one-on-one contact with sales representatives on a daily basis to help them with the presentations of the animated ads. Worked closely with multiple employees to coordinate deadlines for many projects. Gained valuable experience with file management.

Associate Of Applied Science Degree, Advertising Design (Graphic Design)

• Graduated with a 3.60 G.P.A. • Received honorable mention for portfolio

High School Diploma