Tabitha Carter Email & Phone Number

Remote

• Conduct foundational and iterative research to inspire empathy, inform product direction, and co-create quality experiences.• Collaborate with Commerce + Ecosystems design and PM teams to drive continuous improvement.• Publish and present actionable insights to build shared a understanding across the organization.

Huntsville, Alabama

• Led projects from conceptualization and vision casting strategy through research and design iteration, to product deployment.• Collaborated cross-functionally with researchers, designers, developers, management, executives, and key stakeholders to identify design problems and produce actionable insights for the team.• Developed standardized UX methodologies and artifacts for repeated use within and across various products and teams.• Designed quantitative and qualitative user studies to evaluate the usability, learnability, playability, and/or efficacy of complex user interfaces.• Coordinated and execute all phases of usability testing, including: developing agendas and protocols, creating consent forms and surveys, writing scripts, collecting data, facilitating user sessions, conducting analysis, and communicating findings.• Presented research results and recommendations to stakeholders, including design team, program management, senior executives, and customers.• Identified, shared, and advocated for user experience best practices and techniques.

Chapel Hill, Nc

• Conducted research tasking, specializing in usability testing, best practices, accessibility, surveys and evaluation to improve users' online and offline experience.• Completed team and individual projects including test design, planning, recruitment, heuristic evaluation, wireframing, and qualitative analysis. • Built and managed Virtual Reality Gaming Station at R.B. House Library

Chapel Hill, North Carolina, United States

UNC Academic Support Program for Student-Athletes

• Conducted quantitative research on website usability issues, focusing on eye-tracking research. • Analyzed and coded data; created gaze plots and heat maps for published articles.

Hua Hin, Thailand

▪ Coordinated participants from application through international travel and educational process. • Provided guidance and support during cultural transition and throughout training course. • Drafted feedback surveys, evaluated survey data, and created reports. ▪ Updated social media; photographed program excursions; wrote and maintained personal blog.▪ Assisted in migration of program data into Salesforce.com.

Raleigh-Durham, North Carolina Area

• Conducted, supervised, and evaluated market research and analysis (including ethnographic investigations). ▪ Maintained database of competitors relative to each target market and presented monthly updates to internal stakeholders.▪ Coordinated promotional events including selection of and negotiations with vendors; setup, facilitation, and cleanup.▪ Designed, ordered, tracked, and managed marketing supplies and inventory log.▪ Tracked and responded to leads and customer inquiries, integrating data into Salesforce.com.

Raleigh, Nc

▪ Developed and implemented strategic marketing efforts including reports, presentations, forecasts, budgets, spreadsheets, flyers, email blasts, invitations to events, branding materials, and other creative services.• Conducted, supervised, and evaluated market research and analysis (including ethnographic investigations). ▪ Maintained database of competitors relative to each target market and presented monthly updates to internal stakeholders.▪ Integrated data into Salesforce.com (CRM) database; tracked and responded to contacts, leads, and customer inquiries.▪ Coordinated production and distribution of signage, advertising, and promotional material.▪ Tracked and coded invoices; managed vendor relations.▪ Assisted with writing, editing, and formatting copy.

Raleigh, Nc

▪ Collaborated with Store Manager to recruit, hire, coach, and retain store employees.▪ Managed scheduling, inventory tracking, filing, sending and receiving shipments, and merchandising. ▪ Nurtured strong positive relationships with consumers, management, internal departments, and vendors.▪ Exceeded individual and collective sales and profit goals.

Holly Springs, North Carolina, United States

Apex, North Carolina, United States

Master Of Information Science (M.S.I.S.), Human-Computer Interaction

Activities and Societies: 2017 President, Association for Information Science & Technology (ASIS&T); Social Co-Chair, Information &.

Bachelor Of Arts (Ba), Psychology, 4.0 Gpa

Activities and Societies: Phi Beta KappaPsychology Major with minors in Ethics and French Language. Graduated Summa Cum Laude.