Thomas Affinito Email & Phone Number

San Francisco Bay Area

San Francisco, CA

• Promoted into new role to work across Kenshoo GMs by strategizing and building new products that would be the foundation of Kenshoo’s future growth.
• First success in this role started with the launch of an incrementality measurement solution, Impact Navigator. Worked with initial pilot clients to refine product messaging and vision through alpha and beta test.
• Evangelized and influenced thought leadership content across the American Marketing Association, Gartner, AdWeek and the Advertising Research Foundation.

San Francisco, CA

• Recruited 100% of Kenshoo’s product marketing team and revamped all sales tools and enablement programs. Contributed to double-digit corporate annual growth by leading new product releases across eCommerce, Mobile App.
• Developed new corporate messaging focused on the evolving needs of enterprise marketing organizations. Became the first product marketing leader to have the privilege of developing and presenting Kenshoo’s product.
• Grew internal enablement sessions from quarterly to weekly, reaching 95% of sales and client support staff every month.
• Managed analyst relationship program, increasing Kenshoo PR mentions from industry analysts by 3x.

Redwood Shores, CA

• Launched new marketing solution for privacy-safe self-serve audience matching with Google and Facebook, garnering $100 million dollars in incremental ad revenue in four months.
• Worked directly with Acxiom and LiveRamp heads of product, leading marketing activities for successful acquisition of LiveRamp in 2014.

Redwood Shores, CA

• Worked closely with Acxiom sales and platinum clients to accelerate rollout of Acxiom Operating System with monthly enablement sessions, technical lunchtime brown bags, competitive market research, client feedback and.

Redwood Shores, CA

• Launched innovative Acxiom Operating System advertising suite, pivoting Acxiom from a consumer data company to an adtech company. Developed all outbound and investor messaging, worked closely with product architects to.

Santa Clara, CA

• Launched numerous products focused on enterprise governance and real-time analytics, including rule engines, executable process models, zero-code enterprise connectors, event buses, and dynamic event stream processing.
• Accelerated business pivot to industry-specific packaging, worked with architecture team to design and deploy Telco, Healthcare, and Finance solutions based on automation of compliance processes from HIPAA, eTOM, and.
• Built product demos, investor presentations, and developed media relationships to create a new category of operational intelligence solutions, now recognized as a +$2B market.

Redwood Shores, CA

• Led team spanning three Oracle divisions to architect and deploy semantic authoring technology (SGML/XML) as a new foundation for technical content production. Realized 70% production time savings, and 50% reduction in.

Cupertino, CA

• Launched four major releases of Taligent OS, an innovative OpenDoc-based operating system designed to unify future software development across Apple, Hewlett-Packard, and IBM.
• Created innovative HTML online information repository merging sample code, UML architecture diagrams, and UI wireframes to accelerate release adoption by over 200%.
• Developed and delivered technical vision and roadmap for partners and at industry conferences, raising media awareness over competition from NeXTSTEP, Microsoft Cairo and BeOS.

Westport, CT

• Founded NeXT's first third-party training and consulting facility. Supported real-time trading software solutions at Wall Street firms, tripling NeXT purchases within 6 months while growing local user community 5x.

Redwood City, CA

• Developed and delivered advanced coursework, product marketing materials, and industry presentations for NeXTSTEP, the first commercial object-oriented application platform.

Redwood City, CA

• Demoed NeXT technology across various departments at UCSC to seed academic pilot projects; secured $20,000 from Los Alamos National Laboratory to build mathematical chaos simulations.
• Started local NeXT user group and grew community to include 50+ members in less than a year.

Bachelor Of Science - Bs, Electrical Engineering And Computer Science

Teaching Assistant, Machine Learning Program