Tanya Alvarez Email & Phone Number

Boston, MA, US

Boston, MA, US

Boston, MA, US

Beverly Hills, CA, US

Bologna, IT

Chicago, IL, US

• Established all processes associated with the new position, including determining best practices associated with hiring, training, and managing employee performance.
• Developed and implemented new performance metrics to establish and track sales goals, transitioning to per-transaction metrics and creating improvement strategies from the sales data.
• Oversaw hiring and training of new employees, expanding staff size while improving employee retention rates through improved training and management tools.
• Implemented marketing signage and product visuals throughout stores, providing insight into individual merchandising practices while establishing a unified brand strategy.

Columbus, OH, US

• Assumed responsibility as the team lead for new product integrations, developing new support strategies for beauty and sport apparel product lines.
• Directed the brand strategy transition to a fine fragrance, optimizing product offerings and implementing visual marketing strategies to reach target markets.
• Managed a team of several hundred employees across both fragrance and sport product lines, training all sales staff members in cross-selling tactics and proper fragrance techniques.
• Oversaw product strategy and development through to launch, driving the product line to be among the most profitable offerings company-wide.

Columbus, OH, US

• Oversaw a multi-million-dollar budget for the development and launch of new products, establishing a product vision and providing insight into target markets and sales strategies.
• Developed and distributed product information packets that effectively communicated testing data concerning market and customer trends as well as product specifications.
• Established all role processes and best practices in order to drive new products from conception through to the launch stage within six months.

Columbus, OH, US

• Managed the testing of new products throughout the Chicagoland area before eventual national rollout, establishing and utilizing community partners to gain insight into consumer reactions.
• Developed and implemented training documentation for Chicago stores, emphasizing different aspects of the sales processes at each individual location depending on areas of needed improvement.
• Cultivated relationships with cosmetic brands, streamlining product offerings through a 50% reduction in brands represented while improving overall brand awareness in the community.
• Integrated discount strategies that drove inventory reduction and profitability through bulk selling in addition to individual customer sales.

Milano, MI, IT

• Directed day to day operations across four locations, establishing and implementing sales best practices, performance metrics, and training documentation to standardize operations.
• Streamlined internal communication processes, eliminating redundancies and consolidating reporting to increase time spent on the floor by the sales team.
• Implemented changes to the visual strategy for each store, evaluating products and clientele to determine effective marketing tactics that drove sustainable profitability.

Los Angeles, CA, US

• Oversaw the daily operations of the store, including supporting area stores in executing turnaround strategies that facilitated increased profits and elevated customer satisfaction.
• Educated the sales teams across several stores in effective sales tactics and communication with current and potential customers.
• Established innovative product launching strategies for the brand throughout Chicago locations, including creating a specialized boutique and coordinating product events throughout the community.

Montreal, Quebec, CA

• Led the store opening team in establishing new locations throughout the country, managing the hiring of new employees and integration of best practices during a period of intense company growth.
• Managed brand launching for the company, streamlining and evaluating data to determine price points and establish community testing partnerships to drive customer satisfaction.
• Supported all hiring and developed training documentation for new hires, implementing processes that improved employee product knowledge and recall.

London, England, GB

Education record

Bachelor Of Science - Bs, Political Science & History

Bachelor Of Science - Bsn, Licensed Practical/Vocational Nurse Training