Crm Digital Marketing And Analytics Product Owner
Current• Responsible for defining the strategic direction and technology roadmap for Terminix.com MyAccount customer portal.• Work with internal stakeholders to develop customer-centered strategies and plans to increase customer portal usage through the collaboration of E-Commerce, email, direct mail, UX/UI, and digital marketing channels.• Own digital product strategy and roadmap to enhance customer satisfaction, strengthen performance and increase revenue while managing the prioritization of various projects.• Responsible for planning and overseeing projects while collaborating with Business Analyst and Scrum Master to support end-to-end testing through UAT and PO review and defining definition of done and product readiness using Jira. • Act as Subject Matter Expert (SME) by collaborating with internal and external teams to develop and launch portal enhancements to align marketing channels with a specific focus on the CRM channel.