Tamara Burns Email & Phone Number

Fort Collins, Colorado Area

Developed a marketing strategy and marketing plansCoordinated online, print, & broadcast advertisements Managed domains & tracking URLs tied to Google Analytics Updated website CMS with testimonials, news and feature items, program updates, & search engine optimization, created landing pages, basic HTML codingAchieved average open rates of 30% & average click through rates of 25% from email marketing, developed email marketing plans, and designed, created content, and sent emails to segments of prospective studentsCreated social media strategy and posts to at the time, over 1,000 Facebook, 900 Twitter, & 900 LinkedIn followers Managed over 50 videos on YouTube & Facebook and used videos for social media, blogs, email content, & website contentManaged the blog, wrote blog posts, moderated comments, commented on related blogs to increase traffic to website & blog, and developed tagging strategyManaged projects ranging from ad development & implementation to website & social mediaDesigned banner ads of various sizes for multiple programs while following CSU graphic standardsWrote & edited content for emails, website, social media, & blogsDeveloped & maintained relationship with advertising vendors, CSU External Relations, & graphic designersSupervised various student hourlies to help with tasks & managed co-workers with different projectsDeveloped process documentation of best practices to increase efficiency & decrease mistakes Distributed press releases through PR Web and through the CSU Department of Public RelationsPlanned Chamber After Hours Events with 60-120 people at the CSU Loveland Learning CenterPresented at Effective Online Marketing at Colorado Department of Higher Education Extended Studies 2009 ConferenceServed on National Universities Degree Consortium (NUDC) Marketing Committee

Implemented Nurture Marketing Campaigns Campaign Development: New Lead Generation Campaigns, Follow Up Campaigns & Client Marketing CampaignsEvent Planning: Coordinated & managed all ASI tradeshows, users’ groups, open houses & other eventsWebsite & SEO: Managed ASI website & initiated search engine optimization rewrite & redesignCopywriting: letters, post cards, buck slips, newsletter articles, press releases & success storiesGraphic Design: Created e-mail headers & employee e-mail signatures in Adobe PhotoshopBlog: Created & maintained ASI Blog Marketing Plan: Created marketing calendar & first ASI marketing plan of strategies & tacticsVertical Marketing: Targeted specific industry verticals to improve & focus communicationsReferral Programs: Developed client & alliance referral programsLead Cycle Plan: Redefined sales lead cycle definitions to improve sales & marketing communications

Led organization to establish client satisfaction as number one focus of Client Relations DepartmentServices Management: Managed support calls, upgrades, training & other services for over 250 clientsInnovation: Improved support flow to create quicker response times & better communication with clientsProblem Solving: Settled invoicing problems by uncovering what happened & proposing an acceptable compromiseClient Relations Monthly e-mail implementedMeasured client satisfaction levels by utilizing key concepts from The Ultimate Question by Fred Reichheld Survey Development: Created client satisfaction survey & implementation planCreated third party support agreements to standardize processes of the working relationshipRelationship Cultivating: Realized how important a good relationship with a client isProactive: Recognized the importance of being proactive instead of reactive

Coordinated a promotional event & improved my detail management skills, Learned how to successfully solicit donations, Developed promotional marketing materials, Developed marketing plans for various target markets, Wrote press releases, Taught a food safety class in Spanish, Helped to design a template for a new webpage, Designed multiple e-mails and newsletters to market the program, Augmented marketing materials to be more aesthetic & target specific

Made sure all marketing and PR materials were fulfilling sponsorship contracts, Kept accurate records for each sponsor, Collected sponsor banners & placed them in specific locations for the event, Learned the necessity for great attention to detail with event planning

Updated website after researching product information, Developed Emails & Enewsletters for client database, Researched information for competitor analysis, Helped to publish a PR article in an industry relevant magazine, Promoted an educational series of teleconferences & webinars, Learned to consider what people want & how they act when marketing to them

Worked in a fast paced environment individually & with teams to accomplish tasks, Multi-tasked with multiple phone lines & in-store customers, Developed work schedules for office staff, Helped with raft guide logistics, Delegated responsibilities, Created a raft guide training manual

Master Of Business Administration, Business Administration

Bachelor Of Science In Business Administration, Marketing & Spanish

Activities and Societies: Alpha Kappa Psi, Sigma Iota Epsilon, Marketing Club, Study Abroad - Sevilla, Spain, Tutor Volunteer at Partners.

Education record