Tammy Litzler Email & Phone Number

As an accomplished and highly effective marketing professional with a 20+ year career driving excellence in marketing, research, and analysis, I consistently deliver added value.My successful track record includes working with the world’s largest CPG company on billion-dollar brands, directly assisting my clients achieve profitable growth through actionable and insightful recommendations.I have demonstrated expertise in providing 360-degree research and results by leveraging my extensive breadth and depth of market research and data analysis experience in conjunction with integration across internal expert functions (qualitative, advertising research, custom panels) and other data (syndicated, qualitative, desktop research).Additionally, my role as an interactive and engaging communicator complements my proficiency in achieving cohesion and cross-functional collaboration among diverse groups of stakeholders and business units. It also solidifies my effectiveness in interfacing with clients to accurately identify and define individual requirements.Achievements:- Contributed to beauty care category ($6.9M in sales) development and management as part of the larger Procter & Gamble account.- Designed, executed, analyzed, and delivered actionable, insightful recommendations for several billion dollar beauty care brands at P&G, including Always, Pantene, Crest, Head & Shoulders, Oral-B, and Olay. - Delivered proposals and holistic results through multiple source data integration (quant, qual, desktop, syndicated, and advertising).- Successfully teamed with internal groups such as programming, data processing, project management, and analytics.- Created multiple meta-analyses to aggregate learnings from several research studies, providing overall learnings for application in future research through CBA (Current Best Approach) documents.- Managed revenue and profit margins by creating business plans based on comprehensive knowledge of client business.

Listed skills include Marketing Research, Customer Insight, Consumer Behaviour, Segmentation, and 22 others.

• 

  Northern Kentucky University

  Marketing